Risky Business

Risky Business

Patrick le Quement, Renault's former Design Chief, once said, "The greatest risk is not to take any risks."

One of the chief cost risks in American business today remains "the group health plan." The hamster wheel of "cost mitigation" still seems to keep coming back around to what Michael Marmotto said, Why treat people and send them back to the conditions that made them sick?”

It's as if American business keeps taking the banker's position in financing employees' health risk, yet without the banker's traditional "credit-worthiness" assessment. Notwithstanding privacy and non-discrimination rights, when employees' individual and collective health costs begin to threaten the financial viability of the enterprise, the risk of turning a blind eye begins to outweigh the risk of assessing "health-worthiness."

And the hits just keep on comin'

With Mercer estimating that 2025 PE/PY costs will rise by about 5.8% - to over $17,600 - we still have a lot of risk that isn't getting addressed. If we keep that up through 2030, we'll be facing PE/PY costs of over $24,000! And get this, that will be 71% of the annual earnings for an employee making $15 per hour, working 45 hours per week, and taking 2 weeks off (gross earnings $33,750).

Chronic condition "risk skew"

We know that employees with chronic conditions cost more than employees without. And we know that the percentage of employees with chronic conditions keeps growing, particularly as the workforce has aged. Perhaps the rise of GenA, GenZ, GenY and GenX will mitigate that as Baby Boomers retire and "age out."

Still, we also know that about (at least?) a quarter of employees have 2 or more chronic conditions (counting, say, high blood pressure and high cholesterol). But chronic conditions also seem to be showing up at younger and younger ages. So, it's not crazy to think that, by 2030, we might see 30%+ of employees with chronic conditions - which would likely compound our cost challenges.

We could call this chronic condition "risk skew." It's not only that the (still mostly undisclosed) prices for medical care are rising, but overall utilization rates are rising as well. This isn't surprising as health states decline, but if we are truly to "manage risk," we have to get a handle on how much our group's utilization is likely to increase - based on current health states and any forecastable increase in risk levels.

A containment field

It's no longer enough to tweak plan designs, shift costs to employees, restrict access to high-priced drugs, shop for new vendors, and hope for the best. We are in the risk business, and we must begin to build a structure that can contain the expanding cost pressure.

The containment field has to be defined by at least four strategic elements:

  • Data warehouses and business intelligence tools, buttressed with AI and APIs
  • Chronic condition management programs
  • Strategies for engaging employees
  • Risk measurement algorithms and management processes

Without those, we can't get to the four key related tactical elements:

  • Measuring plans' financial and clinical performance
  • Mitigating costs for the highest risk members
  • Doing a better job at getting employees to consciously address lifestyle and clinical choices
  • Preventing "risk migration" from lower to higher cost status

Betting on "the come"

This is not a new map, but rather an exhortation to double down on the strategies and tactics we've been pursuing for the past 20 years. So, why haven't we done a better job? What's the weak link in the logical chain?

The fulcrum for all of the above is "engagement."

Our four-part "containment field" strategy will pretty much always work - but only for the employees we actually reach. Only for those who actually enroll and participate. We already have built-in incentives - and built-in penalties. Costs are lower when more employees engage with our programs, and they're higher when they don't.

The last word

With more enrollment, participation, engagement, and activation - put whatever word you want on it - we can refresh our map of the risk territory. The borders have been drawn, and now it's up to us to blaze the trails, and to navigate our own pathways through the human field of health. In this challenging field, a new day can still dawn.

~ Mark Head

? 2023-2024. All Rights Reserved.

要查看或添加评论,请登录

Mark Head的更多文章

  • Thankful for...

    Thankful for...

    I am thankful for many things, but most of all I am thankful for this life, this experience, this amazing opportunity…

  • You Built It; Will the People Come?

    You Built It; Will the People Come?

    You Built It; Will the People Come? November 11, 2024?4 min read Everyone who plays in the health management space pays…

  • A Hole in the Side of the Boat

    A Hole in the Side of the Boat

    "There's a hole in the side of the boat, and that hole is never going to be fixed - and it's never going away - and you…

  • Are "Nudges" Really Working?

    Are "Nudges" Really Working?

    Recent research calls into question the widespread use of nudges to drive and sustain employee behavior change. This…

    2 条评论
  • Spotlight on Women's Health

    Spotlight on Women's Health

    Recent studies, articles and opinion pieces highlight the push for enhanced maternity support, targeted health…

    2 条评论
  • Health as Flow

    Health as Flow

    Mihaly Csikszentmihalyi's important work, Flow, has particular applicability for achieving optimal employee…

    4 条评论
  • Education? Meh. Motivation? De Rigueur!

    Education? Meh. Motivation? De Rigueur!

    Of course employees need to understand their benefits. But more importantly, they need to use them.

    1 条评论
  • Human-Digital Approaches to Mental + Emotional Well-Being

    Human-Digital Approaches to Mental + Emotional Well-Being

    As we head towards 2025, the ongoing imperatives for health plan cost management and employee well-being are driving…

    2 条评论
  • The Power of Knowing Your Employees' Values

    The Power of Knowing Your Employees' Values

    Consumer segmentation has long been used in retail, fashion, online shopping, packaged goods, email marketing, and…

  • The Truth of Well-Being Will Set Us Free

    The Truth of Well-Being Will Set Us Free

    Yuval Harari, the acclaimed author of Sapiens, offers an important observation: information isn't truth. Truth, he…

社区洞察

其他会员也浏览了