Risk, opportunity and agency innovation.
Everyone’s talking about risk, uncertainty, and opportunity. Especially when it comes to the year ahead. ?
In our Thought Starter you’ll discover how risk greases the wheels of the free-market economy while uncertainty grinds them to a halt. And how you can keep your brand moving in the right direction.?
We also look at where it all went wrong for ad agencies and how some innovative thinking is carving a new identity in a sea of agency sameness. We question brand safety, and uncover how pop culture can re-energise a brand.?
Plus, there’s some inspiration in the form of our newest XXXX social campaign (teaser, it was shot entirely on an iPhone 15).
Happy reading! And if you’d like to agree, disagree, or chat, email [email protected].? ?
Cheers,
Luke Brown, CEO
Hungry for Risk?
Angela Smith ?| ?Chief Brand Officer
Chances are, if we asked you whether you’re into taking risks, especially in the context of your business, your brand or your marketing choices, you’d say no.
That said, most businesses want to grow. And to achieve growth, something needs to change. Yet change is that one thing we humans fear. It’s a fear driven by uncertainty because the outcomes are unknown. Given we all like to feel we’re making good (read calculated) decisions, this can lead to an unhealthy inertia.?
Brand social that competes with social social
With 6m views and counting, we proved that brands really can make content consumers want to watch.
We look at how agencies have lost their seat aside the CMO as an influential partner in moving a business forward. And how we can regain CEOs trust again and drive business growth.
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Is your brand in safe hands? We looked into it, with surprising results.
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Every brand wants to tap into culture, inform it, and even create it. We look at how Tama the cat attracted 800,000 visitors for a train line in rural Japan.
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Get ‘big mad’, cringe hard, and indulge in the songs of our youth. This podcast is a journey into the weird and wonderful hits of the '90s.
Self-described as a nerds-eye view into tone of voice, this newsletter is a regular deep dive into the dark art of copywriting.
The research by the Commonwealth Bank found four in 10 would "ghost" someone to avoid having a difficult conversation over the phone – but why does this matter to us?…
According to TikTok’s Future of Commerce 2022 research, 77% of APAC consumers purchase decisions were influenced by entertaining content.
Founder, Iam Awesome Movement, (I.A.M.) Awesome kids creating a better humanity. Mental Fitness Resilience Advocate, Author, Inspired Keynote Speaker, Social Innovator, Change Maker.
1 年Very interesting thoughts on the influences of culture and brand. My imagination runs to the future of brand and AI and the impact on kids and how we encourage them to protect their personal brand AFFINITY Agency Group
Digital Producer, Websites at Scenic - Luxury Cruises & Tours
1 年Bloody good read!