Risk it for the Biscuit. The 10% rule.

I spend a lot of my time in the industry on risk because I firmly believe that innovation and growth stem from stepping out of the comfort zone. High-risk ventures push the boundaries of what's possible, challenge the status quo, and often lead to groundbreaking discoveries that can redefine our industry and ourselves.

But, JB...doesn't that take away from pressing other issues? Nope. It's your savings account for future success. Let me try and convince you why spending 10% of your professional time on them might just be the best decision you ever make. Unabashed open creativity with this 10% can have so many additional benefits:

1. The DMO: A Beast That Thrives on Risk

First, let's talk about the DMO itself. Think of it as a beast that gets stronger every time you throw a curveball its way. High-risk projects are like protein shakes for your DMO's biceps. They build resilience, adaptability, and a knack for spotting opportunities in chaos. Plus, when these projects pay off, they pay off big—we're talking "winning the lottery while riding a unicorn" kind of big.

2. Staff Development: Turning Mild-Mannered Employees into Superheroes

Now, let's look at the staff. High-risk projects are the professional equivalent of sending your team to superhero boot camp. They learn to think on their feet, make decisions under pressure, and, most importantly, become comfortable with the uncomfortable. Imagine a team where everyone can handle a crisis like it's just another Tuesday. That's the kind of team that can tackle anything, from last-minute event cancellations to surprise visits from VIPs. Plus, it's a great way to identify hidden talents. Who knew quiet Cindy from accounting was a whiz at crisis management?

3. Community Engagement: The Thrill-Seeking Tourists

And finally, let's talk about the community. High-risk projects often involve some level of community interaction or impact. This is where things get really interesting. When the community sees that you're willing to take bold steps and try new things, they get excited. They start to see your DMO as a dynamic, forward-thinking organization that's not afraid to shake things up. This builds trust, loyalty, and a sense of shared adventure. Plus, if your high-risk project involves something like a giant inflatable slide in the town square, who wouldn't be on board?

Icing on the lagniape!

Let's not forget the added bonuses. High-risk projects can lead to unexpected partnerships, new revenue streams, and a reputation as a trailblazer in your field. Sure, there's a chance of failure, but hey, failure is just a stepping stone to success. Plus, it makes for great stories. Imagine the tales you'll tell over team lunches: "Remember that time we tried to host a flash mob in the middle of a snowstorm?"

Embrace the Chaos

So, there you have it, Destruptors. Investing 10% of your professional time in high-risk projects isn't just beneficial—it's essential. It's the secret sauce that will take your DMO, your staff, and your community to the next level.

So go ahead, take that leap of faith, and remember: if you're not occasionally terrified, you're not doing it right. But, if you are terrified, hit a girl up; I've got methodologies for that. ;-)