The rising tide of pre-owned fashion!

The rising tide of pre-owned fashion!

Second-hand shopping?isn’t new, but the?scale?offered by new services?has opened up a?new channel?for fashion?retailers under pressure to?clean up their environmental?record?and become?more sustainable.?Ahead of the pandemic, the?second-hand market was becoming?big business?for companies?and was opening up?new opportunities?for luxury brands to?bring new consumers, often younger, into the brand experience with?genuine items. For these young players, the big opportunity now lies in an?emerging resale-as-a-service?platform business.?The future is bright.

Riding a?new acceptance of second-hand items?among consumers, spurred by a new recognition that they need to buy?more sustainably, brands at the higher end of the market, are expanding resale. Meanwhile, other huge brands in furniture retailing are testing?reselling furniture.?

Maybe what’s old is new in every sense of the word…GO CHANGE!!!




Marcelo Salup

?International CMO ? McCann ? FCB ? Strategy ? Advertising ? Marketing ? Media ? Award-Winning Creative ? High-stakes Negotiations ? Company Launch ? Team Leadership ? Startups ? Branding ? Digital ? Direct

3 年

Or cheap

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