RISING THE SUN WITH GOOGLE ANALYTICS 4

What is Google Analytics

Google Analytics is a web service that is basically used for search engine optimization (SEO). Whenever you are working on your website your site can be analyzed using Google analytics.

Using Google Analytics we can the number of visitors visiting your websites. You can also check the location of those visitors, the country of those visitors, and even the device they were using while visiting your website.

Google Analytics helps you to track the performance of your website. Using this feature of Google Analytics you can track which campaign is working well for your website.

Google Analytics 4

Google Analytics or universal analytics is now going to be replaced by Google Analytics 4 and it will start working on July 1, 2023.

So now is the time when you can’t rely on universal analytics anymore. it is advisable to export the data that you have in universal analytics.

Many of us are maybe not want to be a part of this change and maybe you wonder why they are switching to ga4.

But we need to keep one thing in our heads change is always good and in this fast-growing world if we have to be part of this change.

Using google analytics 4 you can:

• measure traffic
• customer engagement
• you can analyze data collected from your website and app.
• Ga4 also focuses on privacy control like cookieless environment and conversion modeling and GDPR and CCPA.

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