Rising stars in influencer talent management, creator economy experts to know, OnlyFans ‘tip menus’

Hi there! Welcome back to Insider Creators. Make sure to follow above to be notified on the latest edition.

Here’s what to expect in this week’s edition:?

• Rising stars in influencer talent management

• Top creator economy and influencer marketing experts to know

• OnlyFans creators share their “tip menu” examples

• And more including the email creator startup Jellysmack sent staffers detailing cuts and how TikTok helps Will and Jada Pinkett Smith's Westbrook find fresh talent.

33 rising stars in influencer talent management

Talent managers help influencers move beyond social media, and branch out into traditional media, launch products, and start companies.

Marta Biino and I highlighted rising stars in influencer talent management who are helping creators grow their brands and businesses.

Here’s a look at some of the individuals included in this year’s list:

• Bella Koenig and Tikiyah Ivey manage creators at CFG , a firm for YouTube creators and Instagram stars focused on diversity and equity.

• Stephanie Wahlers began her career in esports in 2018, and then joined Night as the company's fourth employee.

• Diana V. and Matthew Teng focus on representing diverse talent, especially in the Latinx and AAPI spaces, helping them navigate the digital side of entertainment at Select Management Group .

Check out the full list of rising stars here.

Top creator economy and influencer marketing experts to know

From trends to startups, the creator economy is evolving rapidly.

There are some authorities who have broken out in the space, sharing tips and news through podcasts, newsletters, and more.

Shriya Bhattacharya , Nhari Djan , and Sydney Bradley wrote about 22 creator-economy experts who can help you stay up-to-date on the industry.

Take Avi Gandhi , for instance, who writes a newsletter that highlights data and insights straight from creators.

Some are influencers themselves, like TikTok and Instagram creator Vivian Tu , who founded the personal finance brand Your Rich BFF, and has built an online community.

Read the full list of experts to know to help stay on top of changes in the industry, here.

OnlyFans creators share their 'tip menu' examples

Tipping is one way adult-content creators make money on OnlyFans.?

Some creators will make tipping menus that offer options like custom content and video chatting.

Nhari Djan spoke with three OnlyFans stars who shared their tip menus, and explained how they use them.

For instance, Alanah Cole offers two menu styles on her page: video and still content with options like partially or fully nude and categories like strip teases or showering.

Her pre-made menu offers 20 different content options including "topless podcast episodes" and a "naughty teacher" character.

Read more about their exact examples and how much they charge, here.

More coverage from this week:

The business of being a creator

• How a creator built a Facebook group that has earned more than $220,000 from affiliate links this year (Insider)

• A TikToker with 3 million followers shares how much he made in sales and profits in under two years (Insider)

• The 7-page media kit a TikToker and singer with 14 million followers uses to land brand deals and music gigs (Insider)

Social platform and creator economy startup news?

• Read the email creator startup Jellysmack sent to staffers detailing the reasons behind recent cuts (Insider)

• Jellysmack’s layoffs show how the rise of short video has sparked new challenges for creator startups (Insider)

• How TikTok helps Will and Jada Pinkett Smith's Westbrook find fresh talent (Insider)

What’s happening in digital culture

• How TikTok is shaking up the entertainment business and changing power dynamics (Insider)

• YouTuber Alyx Weiss’ disappearance raised concerns with fans (Time)

• TikTok accounts are posting horrifying AI deepfakes of murder victims (Rolling Stone)

• Swifties flex their Eras Tour outfits on TikTok, some include adult diapers (Glossy)

• TikTok loves book “tropes” and authors are feeling the pressure to use them as the platform becomes a powerful marketing tool (Insider)

Thanks for reading! Send me your tips, comments, or questions: [email protected].