Rising Speech Recognition System Accelerates Interactive in-Vehicle Digital Experience

A Voice recognition system with a heads-up display allows drivers to focus on the road and safety on their minds, eliminating the need to look down at mobile phones to operate various In-car functions. Speech-to-text offers speaker-independent robust recognition capabilities capable of handling ambient noise while driving. Over recent years, the adoption of these systems has been growing exponentially.

Resultantly, the global voice recognition system market for automotive is growing rapidly. Besides, the increasing demand for safety features in automobiles led by stringent government norms and rapidly growing awareness of vehicle safety drives the market growth. The evolution of VR systems that allows their integration with various compatible assistant systems impacts the market value positively.?

Moreover, increasing spending on personalized and prioritized comfort features escalates the growth of the market. Citing the proliferation of on-the-go entertainment channels, MRFR expects the global voice recognition system market for automotive to expand at a 22.48% CAGR throughout the assessment period (2022-2030).?

The impressive capabilities of machine learning systems have exhibited immense improvements in?voice tracking and recognition system. Also, AI has shown significant capabilities in impacting the adoption trends, notifying clearly that it is here to stay. These systems involve motion and speech-recognition sensors and functions by two types of integration, from human to machine and machine to human.?

With the advanced man-machine interface or the computer-human interface, vehicles bridge the gap between drivers using the sensing mechanism of the external conditions. The automotive voice recognition system market is expected to witness explosive demand soon due to trends such as driver less or autonomous cars. Additionally, new product development and technological advances boost the market size.?

Some of the latest trends include an artificial intelligence-powered voice-recognition system that can be used to operate multiple features such as navigation control, driver window up/down phone calls, weather information, climate control, calendar, media control, and even holiday & ticketing information, all through voice commands.?

North America – the World Leader?

North America dominates the global voice recognition system market for automotive. The largest market share attributes to increased demand for commercial vehicles with an advanced voice recognition system. Besides, the presence of major manufacturers and considerable spending on automotive systems increases the adoption of voice recognition and thus the market sales.?

Moreover, the high per-capita income and a higher number of cars per family foster market growth. With the presence of technologically advanced firms and the rapid adoption of technology, the US accounts for a significant market share in the region.?

APAC Takes the Second Lead

The Asia Pacific region stands second in the global voice recognition system market for automotive. The market has been experiencing rapid growth driven by the rising sales of passenger cars and rapidly developing countries such as China, India, Japan, and South Korea. Additionally, the shift in production bases of a number of global automakers and technological advancements influence the growth of the regional market.?

Japan, followed by South Korea, is the key manufacturing hub for voice recognition systems owing to its technologically advanced companies and leadership in data & electronics. The rising purchasing power of demographics increases the demand for automotive voice recognition systems in the APAC region.?

Europe an Emerging Space

The European voice recognition system market for automotive?garners a substantial share in the global market. There is a significant influx of technology in the region. Factors such as the presence of large and advanced automobile industries in Germany, France, and Sweden positively impact regional market growth. Moreover, Italy's luxury car industry provides an additional impetus to the regional market's growth. The European voice recognition system market for automotive is expected to overgrow during the assessment period.?

Industry Players' Strategies to Follow

Highly competitive, the automotive voice recognition system market appears fragmented with several well-established players. To gain a larger competitive share, industry players incorporate strategic initiatives such as mergers & acquisitions, collaboration, expansion, and product/technology launches.?

Substantial investments are transpired in R&D to develop a completely different technology than their competition. Another strategy of these firms is a close collaboration with automakers to provide customized solutions. Automotive voice recognition system providers collaborate with automakers to gain a steady demand that benefits both partners.

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Notable Industry Updates

On June 10, 2022, JIDU (China), a leading smart electric vehicle company, launched its first futuristic concept and a fully AI-enabled car - ROBO-1. The new robocar supports a high-level autonomous driving solution with full redundancy, an SOA-based intelligent cabin and a millisecond-level offline intelligent voice assistant.?

The intelligent voice response system in the intelligent cabin ensures 100% coverage of all scenarios inside and outside the car. Also, the full offline intelligent voice function is free from reliance on network signals. Additionally, its multi-modal, human-like capabilities, such as visual perception, voice recognition, and lip capture, allow natural & smooth communication between user and car.

Its robotized front design integrates an interactive high recognition rate AI voice interaction system, enabling voice recognition function outside the car for natural communication between humans, the vehicle and the environment. ROBO-01 also recognizes the user's emotions and interacts with the outside world by expressing its own emotion.?