The Rising Influence of BRICS: Are all Non-Western Countries Turning To BRICS?

The BRICS summit in Kazan is underway, with many heads of state in attendance. This gathering underscores the growing prominence of BRICS (Brazil, Russia, India, China, and South Africa) on the global stage and raises the question: are we witnessing a shift in allegiance as non-Western countries increasingly turn towards this bloc?

Several factors suggest a growing discontent with the current Western-led global order. Many nations perceive double standards in applying international rules and a waning commitment to a rule-based system by Western powers. This perceived hypocrisy, coupled with the West’s increasing reliance on sanctions and military interventions (“hard power”), has created an opening for BRICS to present itself as an alternative.

Discontent with the Western-Led Order

Many non-Western nations express frustration with the existing international order, which they view as unequal and disproportionately favouring Western interests. There is a perception that the Bretton Woods institutions, such as the IMF and World Bank, as well as organizations like the United Nations, reflect a Western-centric approach that limits the agency of emerging economies.

Western Double Standards and Declining Rule-Based Order

The critique extends to allegations that the West has abandoned its commitment to a rules-based international order. Accusations of double standards have surfaced in the application of international law, sanctions, and trade rules, especially when Western interests are at stake. This inconsistency has eroded trust and prompted countries to seek alternatives where their interests are better represented.

Soft Power vs. Hard Power Dynamics

While the West appears to be leaning more toward hard power strategies—such as economic sanctions, military interventions, and coercive diplomacy—the BRICS bloc has been cultivating soft power. The group’s emphasis on economic cooperation, development projects, and inclusive multilateralism has resonated with many nations, making it a more attractive partner.

Growing Military and Economic Capabilities

BRICS countries are not only enhancing their economic influence but also their military capabilities. With the presence of major powers like China, Russia, and India, the bloc is establishing itself as a formidable force in the global military and economic landscape. This hard power growth adds weight to its collective bargaining power on the international stage.

Demographic Advantage

BRICS countries also benefit from a demographic edge. The combined population of BRICS nations represents over 40% of the global population, offering significant human capital, a young workforce, and expanding consumer markets. This demographic power positions BRICS as an engine of future global economic growth, while Western nations face aging populations and slower demographic expansion.

Strategic Alignment and Popular Support

For many countries, aligning with BRICS appears to be a strategic choice that aligns with their national interests. The bloc’s focus on mutual respect for sovereignty, non-interference in domestic affairs, and collective development resonates with governments and populations alike. It offers an alternative narrative to Western-led development models, which some criticise as paternalistic or neo-colonial.

The growing momentum behind BRICS suggests that the bloc is becoming a focal point for countries seeking alternatives to the traditional Western-led order. As the West increasingly employs hard power strategies, BRICS’ approach of fostering inclusive growth and equitable international relations presents an appealing vision. This shift may herald a new era of multipolarity, where the influence of non-Western countries reshapes the global order.

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