"Rising Above the Noise: How Identity Video Content Can Authentically Elevate Your Brand’s Presence”

by 88 Productions Pte LTD and Theodora Maria Voutsa

So you want to use the power of video to grow your business, but you do not know where to start.

What do you want your reputation to be? The Identity Video takes care of that!

I can help you create an Identity Video for you and your brand and I can explain to you why you need to make one right now!

Keep reading, because at the end of the article you get to find out how you can take advantage of the time sensitive offer for you.

What makes the brands YOU love successful?

They communicate their identity through consistent video presence.

An Identity Video is a video designed to convey and establish the core identity, values and personality of a brand, organisation or individual. These videos help provide a deeper understanding of what a business or individual stands for, the mission, culture and the unique qualities that set it apart.

The key characteristics of an Identity Video are:

1. Brand Essence

What is your essence? We highlight the values, vision and mission. We answer questions like “Who are we?” And “What do we believe in?”.

2. Storytelling

We use storytelling to create an emotional connection with the audience. These stories could be narratives of the brand’s history, the Founders or the Journey that led to the formation.

3. Visual and Aesthetic Elements

We incorporate elements of the brand’s visual identity: logo, colour scheme, overall design style.

4. Targeted Audience

We create the video with the targeted audience in mind; aiming to resonate with the values and aspirations of the people the brand wants to connect with.

5. Call To Action

Although the primary purpose of an identity video is to communicate the brand’s identity, it may also include a subtle call to action, encouraging viewers to explore further or to engage with the brand.

Identity Videos are a powerful tool for creating brand awareness, building trust and establishing connection with your audience. They can be particularly effective for brands who want to differentiate themselves in a competitive market and leave a lasting impression on viewers by communicating their unique identity and purpose.

HOW WE WILL WORK TOGETHER:

We take care of the script, the set up and the coaching.

1. PRE PRODUCTION:

1. The Los Angeles Method:

We use The Los Angeles Method, a dynamic combination of Acting and Personal Development Techniques, to determine what you want to communicate. I teach you easy and effective ways to unveil your authentic on screen self.

We establish the pain points your customer is facing and present the ways you can offer solutions. We tell a story to evoke an emotion to the viewer so they can take action. I teach you storytelling techniques we use in Show Business to create an impact and be memorable.

2. On Camera Presence Coaching

I use my 20 plus year experience in acting, directing and filmmaking to teach you how to stand in front of a lens and create instant chemistry with your audience.

B. FILMING

1. We bring a professional studio at the location of your choice. We film your Identity Video with professional Light Equipment, Sound Equipment, two professional cameras. We film the person speaking and shoot B-Roll.

C. POST PRODUCTION

1. You receive in your inbox:

1. One 2 minute video in landscape mode, with licensed music, colour grade, logos, titles, subtitles ( Subtitles are vital. 83% of YouTube - the second largest search engine- users watch videos without sound. Plus, the script in captions becomes your SEO)

2. 4 30 second portrait videos

3. 15 High Resolution Photos

WHY YOU SHOULD MAKE AN IDENTITY VIDEO:

You can grow your business with videos. Reach potential customers, get started now and start seeing results!

Connect with the people who matter most to your business.

Here are just 4 of the many reasons why you should jump on the video power train ASAP!

1. REASON1: ACCESSIBILITY

People watch over 1 billion hours of videos just on YouTube (the second largest search engine) every day. A picture is worth a thousand words, a video is worth a million. Reach people when it is most relevant to them, in a search engine - looking for what you offer - and get more purchases, subscribers, website visits and more.

2. REASON 2: GROWTH

Viewers say that they are 2x more likely to buy something that they saw in a video. According to the same source 84% of consumers make a purchase after watching a video and feeling a sense of connection with the brand. (Source Wyzowl)

3. REASON 3: INCREASE YOUR PRESENCE

Search Engine Visibility; websites with videos are 53 times more likely to rank on the first page of Google search results. (Source Insivia)

4. REASON 4: TRUST

77% of consumers say that videos gave them more confidence in a product or service before making a purchase. (Source Wyzowl)

My mission is simple, to help women tell their story in the most empowering and engaging way possible. I want to help women owned businesses and brands be empowered in their authenticity; to be seen and be heard.

Let’s bring your story to life.

Contact us today to schedule a consultation and take the first step towards creating the video of your dreams.

Click on the link to connect with us: https://www.theodoravoutsa.com/blog-88productions/identity-video

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