Rising Above the Noise This Black Friday & Cyber Monday

When short mega sales days like BFCM, 11.11, or 12.12 hit, we're bombarded with jaw-dropping discounts—only to uncover hidden terms or limitations, leaving us comparing with a better deal elsewhere. Sounds familiar?

A survey by Forbes Advisor revealed 46% of customers will spend more when they receive a better experience. The rush to offer the best discounts can be overwhelming. But for stores seeking to stand out, the solution lies not in joining the discount frenzy but creating a different yet valuable experience that are relevant to customers.

Engaging customers with experiential rewards and post mega sales day initiatives would break through the noise and attract customers who are tired of the "discount crowd".

Here are 5 strategic approaches:

1. Switch from offering basic discounts to offering 1-for-1 Deals

Standard percentage discounts such as 15% off or 20% off may attract, but they can lose their allure when everyone is offering them. Instead, focus on higher perceived value.

For example, a 1-for-1 promotion such as “Buy one item, get an accessory free” or even “Partner gets to eat for free”—feels more worthy. Such deals create a sense of generosity and drive quicker conversions.

2. Inspire Vacations Ideas with Travel Perks

Tap into your customers’ wanderlust by upgrading your standard discounts to irresistible travel perks—like a free short getaway, premium lounge access, or even a complimentary hotel stay upgrade. These rewards not only inspire your customers, but could outperform traditional discounts easily by appealing to people’s desire for a well-deserved vacation.

3. Make Shopping Fun with Gamification

Why not add a play feature to your long-term loyalty program or limited-time promotions? Gamified experiences such as spin-the-wheel, digital scratch cards, claw machine or mini-quests would turn a shopping chore into an interactive experience for every customer. This not only captures a lot of attention and word of mouth, but also helps to prolong visiting time in-store or your website.

4. Bundle Rewards to Encourage Higher & Repeat Purchases

People are often willing to spend more if the perceived value outweighs their cost. Hence upselling becomes effortless when brands or stores bundle high-value rewards.

Take for example: a customer purchasing a high-spec laptop could be pleasantly surprised with a bundle that includes free laptop accessories plus a 6-month game streaming subscription. Or another example: A customer buying a larger pack of chips gets rewarded with a bundle of reward choices.

By offering more than the competition, you not only encourage purchases but also deliver exceptional value that leaves a lasting impression.

5. Personalize Offers Beyond Mega Sales Days = Winning Strategy

Surprisingly, over 60% of customers globally skip short-lived sales events like Black Friday and double-digit sales days, as reported by RTE and YouGov recently. This presents a golden opportunity for brands and stores to engage with consumers who prefer less chaotic experiences over fleeting discounts.

Tailoring experiences like exclusive dining vouchers, 1-for-1 movies, or even learning workshops will connect with people seeking more meaningful, lasting value.

Why This Matters: Experiential rewards go beyond transactions, making customers feel appreciated and keeping your brand or store top-of-mind long after the sales rush fades.

Stand Out with Data-Backed, Impactful Initiatives

In conclusion, customers are more likely to remember a brand or store that hands them an offer to travel or a dining experience, over one that gives a one-time discount.

What We Do

TLC Worldwide specializes in campaigns or loyalty programs that go beyond transactions. Whether the goal is to gamify your mega sales days or personalizing a long-term loyalty experience, rest assured we are:

• Data-Driven: We ensure every campaign is measurable and optimized for success.
• Customer-Centric: Carefully crafted to enhance customer experience and foster lasting loyalty.
• Unique & Impactful: Strategized to make you stand out from the marketing, prioritizing your ROI.

Let’s craft an initiative that sets your brand apart—keeping customers coming back long after the shopping weekend rush. View some of our successful campaigns.

We’re here to listen. Reach out to us at: [email protected]