The Rise of the Visual Web, Explained in 7 Images
Only got a few minutes to consume something as massive as the visual web? You’re in the right place! Here’s what you need to know about our recent study in a form you can digest faster than you can share a selfie with your BFF.
- The visual web is no fad, two billion images are uploaded and shared daily. It's estimated that by the end of 2015, close to a trillion images will be posted in the last 12 months.
2. MIT researchers say it takes the human eye just 13 milliseconds to process an image. It takes 100 milliseconds for your eye to blink
3. The visual web is a social media phenomenon derived from cameras on smart phones, and the rise of photo sharing sites such as Pinterest and Instagram
4.88% of respondents said sight is the most important of the five senses when it comes to marketing
5. There is a significant gap between the importance of the visual web to marketers and the percent of their budget that’s allocated to it
6. 84% of marketers said further advancements in image recognition technology are needed to unlock the full marketing potential of the visual web.
7. Thinking ahead, the majority of marketers expect to spend more in visual storytelling and social platforms
For those of you who like details and pretty charts, you can download the full study here.