The Rise of Sustainable Wallcoverings: How Eco-Friendly Materials are Changing the Industry

Wallcoverings have long been a popular way to add a decorative touch to a room. However, traditional wallcoverings materials may use non-renewable materials and toxic chemicals and are produced with the help of unsustainable production methods.

As the younger generation becomes more aware of ecological problems and gains more purchasing power, the trend for more eco-friendly and sustainable alternatives is growing rapidly. According to a report by Grand View Research, the global sustainable wallcovering market size is expected to reach USD 4.99 billion by 2025, with a compound annual growth rate of 8.5%. 

This trend is expected to transform the wallcovering industry significantly. So let's explore it and see how eco-friendly materials and production processes are changing the industry.

Sustainable wallcoverings on the market today

One of the key options for sustainable wallcoverings is the use of eco-friendly materials. These can include:

• recycled paper
• natural fibers like bamboo or hemp
• non-toxic inks. 

These materials are often produced using sustainable production processes, which reduce waste, energy consumption, and carbon emissions. For example, some manufacturers use digital printing techniques that require less water and produce less waste than traditional printing methods. Others use recycled materials or biodegradable products that can be easily recycled or composted at the end of their life.

In addition to eco-friendly materials, sustainable wallcoverings can also incorporate other sustainable features. For instance, some wallcoverings come with sound-absorbing properties, helping to reduce noise pollution and creating a more peaceful environment. 

Pros and cons of eco-friendly materials

Sustainable wallcoverings have several advantages over traditional options:

• Environmentally friendliness. Sustainable wallcoverings use fewer resources and produce less waste and pollution, making them better for the environment.
• Safety. Eco wallcoverings are also safer for human health, as they do not contain toxic chemicals that can be harmful when released into the air. 
• Unique designs. Sustainable wallcoverings are often made from natural materials that give them a unique aesthetic appeal, with natural textures and patterns that are not found in traditional wallcoverings.

Pro tip: AR technology can help you realistically visualize unique wallcovering textures. Check out Wizart Visualizer to see how you can bring your wallcoverings closer to your customers → 

Despite their many benefits, sustainable wallcoverings also have some limitations:

• Cost. The use of eco-friendly materials and sustainable production processes often translates to a higher price point, making them less accessible to some consumers. 
• Limited access. While the demand for sustainable wallcoverings is growing, their availability is still limited in some areas due to factors such as regional regulations or the lack of infrastructure for sustainable production and distribution.
• Require special care. Sustainable wallcoverings may require additional care and maintenance compared to traditional options. For example, some natural fiber wallcoverings may be more susceptible to damage from moisture or require specialized cleaning methods.

Demand for green products

The popularity of eco-friendly products is increasing, and more people are looking for sustainable options instead of traditional ones. According to a survey by Nielsen, 73% of people worldwide are willing to change their habits to reduce their impact on the environment. 

This trend is visible in the wallcovering industry, where many manufacturers are now offering eco-friendly options to meet consumer demand. Some big names in the industry have already launched sustainable product lines, while others are exploring ways to incorporate sustainable materials and production processes into their existing products. ResearchAndMarkets predicts that the global green building materials market, which includes sustainable wallcoverings, will reach USD 388.8 billion by 2026, with a compound annual growth rate of 11.9%. 

The demand for eco-friendly products is not only limited to developed countries, as emerging markets are also seeing a rise in demand for sustainable products. This is due to the growing middle class in these markets, who are more aware of environmental issues and can afford to choose sustainable products. Therefore, the wallcovering industry must embrace sustainable practices to stay competitive and meet the changing needs of consumers.

As you can see, the future of the wallcovering industry is likely to be heavily influenced by sustainable materials and production processes. As consumer demand for eco-friendly options continues to grow, manufacturers will need to adapt and innovate to stay competitive. While there are still some challenges to overcome, the rise of sustainable wallcoverings offers a promising opportunity to create a more environmentally-friendly and healthy home decor market.