The Rise of Subscription, Platform, and As-a-Service Models with AI.

Traditionally, businesses interacted with consumers through a linear value chain, often involving multiple intermediaries. Artificial intelligence (AI) disrupts this model by enabling three key trends:

·?????? Subscription-based services: By analyzing usage patterns and preferences, AI allows for personalized subscription offerings that cater to evolving customer needs. Think of companies like Netflix or Dollar Shave Club, which use AI to curate content and deliver products based on individual preferences.

·?????? Platform-based models: AI facilitates the creation of platforms that connect businesses directly with consumers, eliminating unnecessary intermediaries. This not only reduces costs but also allows for real-time feedback and continuous improvement of offerings. Look at how Airbnb leverages AI to match travelers with perfect accommodations, or how Uber utilizes AI for dynamic pricing and optimized routes, all for a seamless user experience.

·?????? As-a-Service (aaS) offerings: AI empowers businesses to shift from product sales to service models. Imagine using AI to predict equipment failures and offer predictive maintenance services instead of simply selling machinery. This creates a win-win situation for both the company and the customer, fostering long-term relationships and recurring revenue streams.

Finally, Sebastián Morales Peralta concluded with conviction: "The rise of subscription, platform, and As-a-Service models, powered by AI, signifies a fundamental shift in how businesses operate and how consumers access products and services. This trend is certain to continue, with AI playing an increasingly important role in personalizing offerings, like recommending the perfect movie on Netflix or suggesting the most efficient route for Uber drivers. AI will also optimize operations, allowing for predictive maintenance and streamlined processes. Ultimately, AI will create a more dynamic and customer-centric business landscape, where every interaction is tailored to individual needs."

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By Sebastián Morales Peralta , Data & Technology Solutions Manager and Luz María ávila González , Marketing Solutions Partner at naawa .

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