Rise of social media search, and 6 tips for increasing your chance of being discovered on social media

In recent years, we have witnessed a shift in online search behavior, particularly among younger generations. Rather than relying solely on traditional search engines like Google, young people are increasingly turning to social media platforms for information. This trend is known as “social media search.”

At a technology conference in July 2023, Google revealed their research indicating that nearly 40% of young individuals use platforms like TikTok or Instagram for search purposes.

Social media offers more interactive content, such as short videos, which aligns with the preferences of younger users for more digestible content formats.

If you want to increase the chance of being discovered by your audiences during social media search, here are 6 tips for you.

6 Tips for Optimizing Your Post for Social Media Search

1. Create Visually Appealing and Shareable Content:

• Users are now attracted to visually captivating and aesthetically pleasing content. Brands should focus on producing high-quality images and videos that resonate with their target audience, encouraging them to share the content with their peers.

2. Include Strategic Keywords in Your Captions:

• When crafting captions, it's crucial to seamlessly integrate keywords that are relevant to your brand. The objective is to incorporate them naturally within the context of your post. Avoid keyword stuffing, as it can negatively impact the user experience and potentially penalize your content in algorithm rankings.

3. Optimize Your Bio:

• Your social media bio is a critical area for incorporating keywords. It's often the first element users notice and is significantly considered by search algorithms. Include pertinent keywords that align with your brand and what users might search for to find a page like yours.

4. Include Keywords or Alt Text for Photos and Videos:

• Alt text serves not only accessibility purposes but also aids in discoverability. Describing your images and videos using relevant keywords enhances their visibility in image searches.

5. Utilize Video Content:

• Video content typically achieves higher engagement rates and can significantly boost reach and searchability. Platforms like Instagram and Facebook give priority to video content in their algorithms.

6. Collaborate with Influencers:

• Users increasingly value the opinions and recommendations of influencers they admire. Leveraging the influence of these individuals can expand your reach effectively.

By adopting these strategies, you can optimize your social media posts for better searchability, catering to the evolving habits of the younger, digitally-savvy audience.

At Digital Marketing Taiwan, we specialize in offering tailored promotion strategies for entrepreneurs. Our proven approach has already led numerous businesses to greater success in this dynamic market. If you’re looking to elevate your brand’s presence in Taiwan, check out our Marketing Consultation service and let’s collaborate to achieve your business goals.