Rise of Social Media Marketing

Rise of Social Media Marketing

It’s no secret that social media continues to grow in popularity. We spend a lot of time on social media because it helps us to know about our friends, family, and brands we love. Here are some of the facts about social media that everyone should know;

·???????Over 3.6 billion people use social media and the number is only projected to increase to 4.41 billion in 2025.

·???????The top social media networks ranked by the number of active users are Facebook, YouTube, WhatsApp, and Facebook Messenger.

·???????Internet users spend an average of 144 minutes on social media per day and it is kept on growing day by day.

Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2022. Now the big question is how the company is using this growth to its advantage, here SMM comes in.

What Is Social Media Marketing (SMM)?

The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way by which they are engaging with existing customers and reaching new ones while allowing them to promote their desired culture, mission, or tone.

·???????Social media marketing uses social media and social networks as a gateway to market a company’s products and services.

·???????It allows companies to engage with existing customers and reach new ones as they promote their culture, mission, or tone.

·???????Sites like Facebook, Twitter, and Instagram are commonly used to execute social media marketing.

But how company use SMM?

There are the five key pillars of social media marketing:

·???????Strategy:?This step involves determining goals, the social media channels to be used, and the type of content that will be shared.

·???????Planning and Publishing:?Businesses should draft plans of what their content will look like (i.e. will there be videos? Photos? How much script?) and decide when it will be put out on the platform.

·???????Listening and Engagement:?Monitoring what users, customers, and others are saying about the posts, brands, and any other business assets. This may require the adoption of a social media engagement tool.

·???????Analytics and Reporting:?Part of being on social media is knowing how far posts are going, so reports of engagement and reach are very important

·???????Advertising:?Purchasing ads on social media is a great way to promote and further develop a brand.

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How to create a social media marketing strategy

There are a few things you will need to consider before you start working on your social media marketing strategy. These tips include creating social media marketing strategy:

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·???????Set a goal:?Consider business goals. What are the main goals of your business and how will your social media strategy help you reach those goals?

·???????Make a campaign:?Think about campaign objectives. What are your specific objectives for your next campaigns? Are you trying to sell something, create a community, build awareness? Learn how to Create a Social Media Marketing Campaign in our course by the University of Leeds.

·???????Set an objective:?Define social media objectives. Do you have specific social media goals you want to reach, like a certain number of followers or a specific engagement rate?

·???????Decide on a target audience:?Who is your target audience on social media and for your next campaign? Think about their age, gender, location, interests, attitudes, and what kind of content they generally engage with.

·???????Pick your channels:??Which social media channels do you want to focus on, and does each one need a different strategy? Do you want to use any social media platforms for a temporary campaign, or do you want to build long-lasting communities?

?Final thoughts

Social media marketing is one of the most essential tools in any marketing strategy and is at the forefront of any digital marketing campaign. With such a high number of people on social media at any one time, knowing how to structure a social media marketing campaign has never been more important. Also, social media can help you to identify and target your audience.

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If you’re looking for a greater audience reach with a much higher possibility of conversions, then social media marketing is one of the best ways you can do this.