The Rise of Social Media
Kundan Kumar
Consumer PBU & Replacement Sales at Goodyear India Limited. MBA - Marketing & Operations Supply Chain Management BBA
Hello Connection,
I have written an article on the rise of social media.
Introduction
Social media has become such an integral part of everyday life for city dwellers that life without it is unimaginable while some of us occasionally do a social media detox or try to avoid it altogether, its growth and impact on modern lifestyles is undeniable From young to old, individuals to businesses, social media platforms are no longer confined to specific demographics For most of us, it is a source of information, a means of social connection, a forum for personal expression, and even a call to activism For others, it might be bread and butter When talking about social media platforms, Facebook, Instagram, Twitter and most recently TikTok come to mind But these platforms wouldn't be where they are today if the industry pioneers hadn't blazed the trail first.
Read on to find out where it all began..
THE RISE of Social Media
?Six Degrees (1997)?
Founded in 1997 by Andrew Weinreich SixDegrees is widely attributed as the first successful predecessor to modern-day social networking sites It was named after the six degrees of separation concept and adopted the “social-circles network model”, much like Facebook This meant that users could send messages and post bulletin board items to people in their first, second, and third degrees while checking their connection to other users on the site There were about 3.5 million registered members before it shut down in the year 2000.
Friendster (2002
Before Facebook, Friendster was probably the most popular social networking site Friendster was originally based in California and later moved to Kuala Lumpur Created in his 2002 by Peter Chin, Jonathan Abrams and Dave Lee, the site allows users to share videos, photos, messages and comments with other members through their profile (friends) network and It is also used for dating, gambling, and discovering new events Unfortunately, it was discontinued in 2015 the "evolving situation" of the "challenging industry" and lack of engagement within the community.
?Myspace (2003)?
Myspace took over Friendster from 2005 to 2008 to become the world's largest social networking site. It was founded by a group of employees of internet marketing company euniverse held a contest to see who could get the most users This is the key to rapid growth unlike Friendster, Myspace allowed users to customize their public profile, embed videos and music, and instantly message other users after 2008, it gradually declined in popularity, but the site survives today despite its transition from being a social networking site to being a curated music and entertainment site.
LinkedIn (2003)?
Known as the social media platform for professionals, LinkedIn gives users a place to share resumes and work experience to connect with businesses and like-minded people the platform has more than 740 million members, and it's now common for employers to search for talent and users to find jobs through her LinkedIn The platform also offers skill training, publishing tools, polls, stories, and additional features for premium paid accounts.
Facebook (2004)?
Since its release in 2004, Facebook has climbed the ranks to turn out to be the biggest social media massive to date what commenced as a Harvard-simplest membership fast received traction to now boast over five billion month-to-month energetic customers. Initially, Facebook customers had been confined to sharing texts and multimedia on their feed or thru messaging (now called Facebook Messenger) Then got here the Like button, in addition to extra capabilities and equipment for marketing and marketing and businesses, consisting of Facebook Pages, Facebook Business Manager, and Facebook Marketplace However, the platform can be going through demanding situations beforehand as extra more youthful customers drop out in favour of more moderen technology systems which include Instagram and TikTok.
YouTube (2005)?
YouTube went stay in 2005 and stays the undisputed king of on-line video till today YouTube is an American on-line video sharing and social media platform founded in San Bruno, California It turned into released on February 14, 2005, via way of means of Steve Chen, Chad Hurley, and Jawed Karim It is owned via way of means of Google, and is the second one maximum visited website, after Google Search. YouTube has greater than five billion month-to-month customers who together watch multiple billion hours of movies every day As of May 2019, movies had been being uploaded at a price of greater than 500 hours of content material in line with minute.
Reddit (2005)?
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The concept and preliminary improvement of Reddit have been finished via way of means of university roommates Steve Huffman and Alexis Ohanian in 2005 Reddit released distinct approaches of marketing and marketing at the web website online in 2009 The agency released subsidized content material and a self-serve commercials platform that year Reddit released its Reddit Gold blessings application in July 2010, which provided new capabilities to editors and created a brand new sales flow for the enterprise that did now no longer depend on banner commercials.
Reddit is a internet site comprising user-generated content material—inclusive of photos, videos, links, and text-primarily based totally posts—and discussions of this content material in what is basically a bulletin board system The name "Reddit" is a play-on-phrases with the phrase "study it", i..e, "I study it on Reddit" According to Reddit, in 2019, there have been about 430 million month-to-month users, who're regarded as "Redditors" The web website online's content material is split into classes or groups regarded on-web website online as "subreddits", of which there are greater than 138,000 lively groups.
Twitter (2006)?
Founded in 2006 by Jack Dorsey, Evan Williams, and Biz Stone, Twitter (originally called Twttr) is a microblogging social media platform that allows users to post and interact with messages called "tweets" Dorsey originally envisioned the platform as his SMS-based tool for sending updates between friends, but it naturally became "his SMS of the web," i.e sending headlines and brief content. evolved into a source A Twitter user of his named Chris Messina invented the now ubiquitous hashtag in 2007, a tagging concept that is used today on multiple platforms (and, oddly enough, in everyday conversation) produced.
?Instagram (2010)?
After Facebook and YouTube, Instagram is the third most popular social network (excluding messaging apps like WhatsApp and Messenger) with 1.28 billion monthly active users Launched in 2010 as a photo-sharing platform for mobile his social media, users can only share square photos with optional filters on their profile. In 2 months he reached 1 million users and in 2012 Facebook bought him for $1 billion.
With challengers like Snapchat and TikTok on the rise, Instagram began adopting features like videos, stories, carousels, IGTV, reels and shops to stay competitive with plans to launch new ad types each year, it has become an increasingly popular platform for following and connecting with brands and influencers.
Snapchat (2011)?
Stanford University college students Evan Spiegel, Bobby Murphy, and Reggie Brown released Snapchat in 2011, introducing the idea of serial pix and/or videos, acknowledged as “stories” It additionally popularised filters starting in 2015, inflicting customers to head loopy for animal ears and rainbow puke In 2016, it rebranded to Snap Inc, the discern corporation of Snapchat and Spectacles, a couple of clever glasses designed for augmented reality. Despite developing competition, the platform has controlled to keep consistent increase via way of means of introducing new functions along with short-shape Shows and Spotlight. As of 2021, it statistics over 500 million lively month-to-month customers.
Clubhouse (2020)?
Clubhouse is the modern social media platform for joining clubs debuting exclusively on iOS in 2020 amid global lockdown, Clubhouse is a voice-based invite-only social media app that allows users to communicate in voice chat rooms where they can converse with people around the world you can play, participate in, and participate in the world chatting with friends on private property Especially in his first quarter of 2021, many users took note of the app after celebrities and entrepreneurs such as Oprah Winfrey, Drake, and Elon Musk voiced their approval of the app to decline Nonetheless, existing users are still using the app, with reportedly around 10 million active his users each week.
Beyond 2021
Whichever social media platform(s) you’re currently using, the rapid changes we’ve seen over the past two decades show that they will only continue to evolve With e-commerce, virtual reality, augmented reality, and digital marketing also maturing in tandem, it’s likely we’ll see more developments in those areas in the near future.
Social Media – The Future
What will appear to social media withinside the destiny can handiest be expected through technological advancement these social media structures will much more likely evolve, leaving those capabilities at the back of for in their customers? How will the end-customers of those structures adapt to the brand new changes? How will companies meet their desires and building up new audiences? answers to the above-cited questions will decide the brand new route for social media and could expect its destiny according to a few research, the end-customers of social media structures together with the ones cited above will lean toward offerings with a view to meet their following desires;
All of those wants and needs of the end-person must be met to expect the authentic destiny of social media this could suggest that those structures would possibly begin providing paid subscriptions and top rate tools The actual task may be for marketers, who will should undergo the ache of the shift in call for in their capacity customers.
What’s Next for Social Media?
The future is limited to your imagination social media has a short history, but she told her own story rapid changes in demand, technological advances, increasing financial demand in the marketplace, and cultural shifts are all contributing factors to the overall social media landscape define and change states will Facebook, Instagram, Twitter and many other social media giants follow in the footsteps of their predecessors such as Myspace and Orkut, or will they skyrocket ever more? do you The answers to these questions lie in the vault of time Humans are social beings Both communication and commerce are driven only by interaction These two facts are fundamental to shaping the future and development of social media.