The Rise Of The Property Guru: Are They Duping Investors Out of Their Hard-Earned Cash? Or Offering A Way To Escape The Rat Race

In the world of social media, a new breed of self-proclaimed "property gurus" has emerged, peddling get-rich-quick schemes and expensive training courses to unsuspecting followers. But scratch beneath the surface, and you'll find a disturbing trend of exaggerated claims, fake endorsements, and subpar products.?

Samuel Leeds is one of the most famous and successful gurus. With over 100,000 followers on Instagram, he's built a reputation as a property investing genius, flaunting his supposed wealth and success, and claiming to have made millions. He sells his ￡1,000+ training courses, promising guaranteed success and financial freedom to anyone who signs up.

But study by the UK's National Trading Standards found that some of these property gurus are using fake endorsements and testimonials to promote their products (NTS, 2019). They're paying influencers and actors to sing their praises on social media, without disclosing the fact that they're being paid. It's a clever trick, but one that creates a false impression of credibility and trustworthiness, leading consumers to make ill-informed purchasing decisions that can leave them financially devastated.

The truth is, some of these self-proclaimed experts are preying on people's financial vulnerabilities, using high-pressure sales tactics and unsubstantiated claims to sell substandard products and training courses that are little more than a recipe for disaster.

But how did we get here? How did these property gurus become so influential, and why are people so willing to part with their hard-earned cash in exchange for promises of easy wealth?

One reason is the rise of social media, which has created a platform for anyone to build a following and promote their products or services. With the right marketing strategy and a bit of charisma, it's possible to build a large following and create the illusion of expertise.

Another reason is the desire for quick fixes and easy solutions. During the cost of living crisis, it's natural for people to look for ways to make money quickly and easily. Many of these property gurus prey on this desire, promising overnight riches and guaranteed success to anyone who follows their advice.

But the reality is that there is no shortcut to success. Building wealth and achieving financial freedom requires hard work, dedication, and a willingness to learn and adapt. It's not something that can be achieved overnight, and it's certainly not something that can be achieved through a ￡1,000 training course or a series of YouTube videos.

Now, it's not to say that some of these gurus aren't helpful or interesting - I, for one, find Samuel Leeds immensely entertaining and insightful in areas - however it's important to be aware of the tactics that some of the other gurus use to manipulate and deceive.

Becoming successful in property takes time, effort, plenty of mistakes and almost rarely, if ever has a 'finish line'.