The rise of online flower delivery and YOU app’s innovative approach for florists
What better way to express a heartfelt message other than flowers? Long gone are the days of calling or physically visiting a floral boutique to select your bouquets. Consumers are leaning towards a shift in their floral purchasing habits, which is via an online e-commerce platform. This method could not work any better for the lifestyles of earning consumers in this day and age. Here are the reasons why online flower delivery is rapidly gaining popularity:
The ability to have flowers delivered ahead of time or on same-day delivery is an option that consumers enjoy having access to. Whether planning for a special occasion or unfortunately only remembering a loved one’s birthday or important dates and instantly rectifying the situation by ordering online, this is a sure foolproof method to have their care packages delivered to their beloved with next to no hassle.
2. A wider selection of flowers to choose from:
Having an online florist platform gives customers more options to choose from and the ability for florists to create more variety with their offerings and arrangements, which definitely is an advantage over physical shops that are tied down to specific offerings or what’s in stock inside the actual shop. This way, consumers are able to pick any arrangement that goes best with their occasion, from friendly gestures of love and congratulations, to birthdays, anniversaries and more. It’s readily available online.
3. Guaranteed safe delivery:
By providing an online platform and by teaming up with a delivery service (or providing the service in-house), the “on-demand” or “same day” deliveries are most likely to be met without any delivery hiccups of older methods. Offering the instant option is perfect for any sudden events that arise or incase a customer just remembered a birthday or an important date on the same day. Online orders and deliveries are a time-saver.
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4. Ability to provide “add-on” products & services:
A flower arrangement doesn’t need to be limited to just bouquets. With online delivery platforms, florists are able to add further products or services that complement the customer’s needs. Most popular add-ons are special wrappings, chocolate selections, cakes, gift items, plush toys and even more premium selections like jewelry can also be accommodated. With online delivery services, the customer can cover all their gifting requirements in one transaction.
5. Better opportunities for deals and bargains:
As the world is filled with special occasions all year round, this makes it a great marketing strategy for florists to create deals specifically for each said occasion to boost sales and keep profits steady or growing. An online platform makes it easier to craft these arrangements and offers, even by using coupon codes to generate more sales!?
The amount of online florists are steadily rising and the competition is increasing by the day. Need to take your florist business to the next level with more offerings, customer reach and increased sales? Contact a YOU app representative today to find out how!