The rise of live streaming: a revolution in content consumption

The entertainment industry has been through a rollercoaster of transformations. From the silver screen to the small screen, and now to the palm of our hands, each era has brought a new medium that has completely disrupted the status quo. Today, that disruptor is live streaming.

Streaming has evolved from a geeky tech trend to a mainstream giant. It’s not just about binge-watching your favourite shows anymore. It’s about connecting with people, sharing experiences, and being part of a global community. And the numbers back it up. According to a report by IAB, traditional TV is taking a backseat, with 44% of viewers switching to live streaming. This isn’t just a shift; it’s a revolution.

But there’s a dark side to the streaming revolution. The cost of traditional marketing is skyrocketing, with creators spending more on promoting their content than creating it. Take the Barbie movie, for instance. It spent a whopping $150 million on marketing, more than its production cost of $145 million. Similarly, Discovery+, a major streaming platform, splurged an eye-watering $465 million on marketing in 2021. It’s a mad race to the top, and it’s burning holes in creators’ pockets.

Live streaming offers a way out. It’s a game-changer that’s flipping the script. It’s less about flashy marketing and more about raw, unfiltered content. It’s about creators connecting directly with their audience, without the need for million-dollar ad campaigns. This not only cuts costs but also fosters a more genuine connection between creators and viewers.

The live-streaming market went up from $1.24 billion in 2022 to $1.49 billion in 2023. It’s growing fast and is expected to hit $3.21 billion by 2027, according to GlobalNewsWire. The potential of live streaming is mind-boggling as the predictions don’t include the huge leap in technology as we predict might happen, with the expansion of wearables usage.

From learning new skills to exploring cities and nature wonders, the possibilities are endless. Platforms like YouTube are already riding this wave. But the real game-changer is just around the corner — smart glasses. These devices are set to take live streaming to a whole new level, offering immersive, real-time experiences like never before.

A trailblazer in the live-streaming revolution, MetaPax is leveraging the power of smart glasses and other wearables to redefine real-time entertainment. Whether it’s a live concert, a cooking class, or a virtual tour of a city, MetaPax is making it possible for anyone, anywhere to share and experience these moments in real time and monetize it.

In conclusion, live streaming isn’t just the future of entertainment — it’s the here and now. It’s a testament to our craving for real, authentic connections. And with platforms like MetaPax and technologies like smart glasses, this future is already here.