Rise of Immersive technologies – How are they shaping the future!

Immersive technologies have paved new ways for us to interact, create and display content on applications. The immersive world is all about transforming the 2D digital experience into virtual reality through sound, light, and even touch.?

If you have seen the latest TV series, “Upload” you will know how immersive reality can change your lifestyle and directly affect your everyday decisions, including purchasing, creating content, social interaction, etc. The rise of immersive technologies in the past decade has slowly begun to change our daily lifestyles in little ways that we don’t even know. We have already started using AR filters on Instagram and Snapchat, or experienced virtual-try on feature while shopping furniture online. Let us explore more about what these immersive technologies are-?

1. Immersive VR?

Immersive Virtual Reality is a way of presenting a 3D environment that replaces a user’s real world convincingly enough to be fully engaged in the artificial environment. The mind can be misdirected to believe that the alternate?reality or the “metaverse” is real even though it is channeled using a device. A device or headset is an integral part of communication between the real and virtual world. VR headsets are the new “website” in the upgrading tech space. Which means that just like slowly having a website became mandatory for every company, having a virtual space or using VR headsets will become the new normal for every company and even household on consumer level.?

There are many elements of VR that affect the way it is perceived and its immersiveness, like continuity of surroundings, conformance to human vision, freedom of movement, physical interaction, physical feedback, narrative engagement, 3D audio, and more! Technology is constantly upgrading to match these norms with the physical device, to?make it user-friendly and accessible. ?

2. Mobile AR?

Augmented Reality bends your current reality by adding certain virtual elements. Your dog or cat filters on Snapchat are a fitting example of AR. This technology uses computer vision and machine learning algorithms that can understand the real world in a spatial and semantic sense. For example, imagine walking into a grocery store and an AR bot takes your billing order or guides you to the aisle you want to visit.?This opens a wide scope to generate engaging content through hand-held devices like smartphones, smartwatches, AR glasses, tablets, and more.?

Mobile Augmented reality is the future of smartphones. It can be accessed through smartphones or MR Glasses. It will help businesses thrive, increase engagement, brand awareness, and support leveraging tech benefits. You can use mobile AR for marketing, virtual try-on, immersive calls, data analytics, social interactions, conversions, creating content, learning, better connectivity, etc.?

3. Haptics?

The aim of immersive technology is to make the illusive reality feel like a real one. This can only happen if a user can replicate the real-world interaction in the immersive one. Haptic is a technology that enables a person to not only replicate movement but also the experience of touch. Haptic technology is based on “kinesthetic interaction’. It involves tactile feedback including pressure, vibrations, and movements. Vibration of smartphone keyboards while typing is also a form of haptic technology used for feedback as it gently shows that it recognizes the input. The same way, VR interactions are replicated by touch without controllers.?

You can use your fingers, hands, voice, and eyes to track movements of your avatar in the metaverse. When you lift an object in the metaverse, you know you have raised your hand in the correct angle and applied the necessary gesture and force to make the replication of the action happen. This changes the way immersive is perceived overall. You can create real life in the virtual world, interact with people from across the world and collaborate with them to create a lifestyle, upgrade technology and a smart future. There are multiple mediums through which we can use this technology.?You can wear haptic gloves, full-body suit, skin-embedded sensors, and even kinetic?boots. It is expected that this technology will be able to deliver a VR experience like never before.?

4. Decentralized finances (DeFi) and non-fungible tokens (NFTs)?

Digital coins will fit perfectly into the immersive world for all types of transactions in the metaverse. It is just like real currency but only accessible in the virtual world. Although, it is directly affecting the real-world economy, hence it plays a significant role in shaping the global future. Since there are many currencies, each ruling their own metaverse, these are tradable which makes interactions between the metaverses smooth. ?

Another interesting form is through trade of NFTs. People create, buy, collect digital items which are considered as art. It can be a digital painting, music audio, video, a text, or even full-fledged avatars. Anything can be declared as an NFT if it is built as one-of-a-kind using blockchain technology. This encourages people to build the foundation of what we call today “Digital Assets”.?

5. Digital Identity ?

Digital identity is a feature of immersive technologies. You can use VR, NFT, blockchain and haptics to create a digital identity. It is basically a persona of your avatar who can access various services if they follow the rules of the metaverse. An identity is like creating/having a citizenship which brings control in the virtual universe. They need to address the General Data Protection Regulation (GDPR) to protect the privacy of personal data. This immersive technology will bring decorum to the otherwise new democratic Web 3.0.?

Adoption of Immersive Technologies?

Having explained these interesting immersive technologies, many other significant types of AR/VR technologies are still in an experimental stage. These technologies are yet to adopt the wide scope and increasing demand. On consumer level, users are looking for more and more i immersive experiences. The consumer behavior has shifted a lot during the pandemic and continues to change. Brands are building and including AR/VR and other immersive ideas into their tech advancements to have a competitive edge. On the positive side, accessibility and quality is helping the brands keep up. We can expect adoption of immersive technologies in all brands, no matter the sector, in multiple applications and usescases by the end of the decade. Immersive is the future. If you want to adopt AR/VR in your business but not sure how to, reach out to us here .