The Rise of Granfluencers

Gone are the days when social media was considered a millennial-dominated platform. Meet the newest influencer cohort on the block: “granfluencers.”

These seniors are taking over the feeds with their unique perspectives, life experiences and unapologetic personalities.

From showcasing their passion to sharing fashion and beauty tips, these elders are proving that age is just a number when it comes to social media stardom. 

Here are some of our favorite granfluencers who are making waves in the virtual world:

Baddie Winkle–With more than 3 million followers on Instagram, this 90-year-old fashion icon is giving younger influencers a run for their money. Baddie Winkle's bold sense of style, unapologetic attitude and infectious personality have earned her a massive following, and she's not slowing down anytime soon.

BonPon–This elderly Japanese couple, Tsuyoshi and Tomi, have been married for 41 years and are affectionately called ‘BonPon’ on social media. The duo's Instagram chronicles a bevy of coordinating outfits that have gone viral; they currently have more than 890,000 folllowers.

Ravi Bala Sharma–Also known as Dancing Dadi, Sharma has changed the definition of aging by following her passion for dance at the age of 63. With more than 250,000 followers, she is breaking all the biases and barriers against women her age with her dance moves.

Through their savvy moves, these granfluencers are challenging traditional notions of aging. They’re showing that social media is for everyone, and that age should never hold anyone back from pursuing a passion. 

If you're an older adult looking for a new hobby, why not give social media a try? You never know … you might be the next granfluencer taking over the feed! ??