The Rise of Gen AI in Video Creation: Why Skilled Creators Are in High Demand
Claire Xue
Gen AI Creative Educator | Event Organizer | Community Builder Help creatives implement AI tools practically and responsibly. Make AI work for creatives. Team training
It's Claire from Moodelier ?? your go-to source for all things generative AI and creativity! Today, I want to talk to you about the value of skilled video creators and the limitations of generative AI in video creation. ??
So, have you heard about Typeface? This company raised a whopping $65 million in funding and is founded by the former CTO of Adobe. Typeface uses AI to help businesses generate marketing content by uploading visual assets like web pages, blog posts, Instagram posts, and logos. While Typeface can generate text and still images, it's still unable to create videos. ??
Although generative AI has made significant progress in generating images and videos, it still needs to match the expertise and creativity of a skilled video creator. There are two ways to create videos with AI: input a still-life image or a video, and output a video clip. Here is paper for Dreamix is a new paper that proposes a method of video editing using AI. It involves video diffusion models that can edit and generate new video sequences from a few input frames.?
Today, I am sharing some case studies on AI-generated videos. The first way to create videos with AI is to input a still-life image and output a video clip. Here is an example of AI-generated music video "Lost" by Linkin Park, created with Kaiber AI, showcases the potential of AI-generated videos.?
While these methods can produce visually appealing results, the frames often need to be more consistent, as each frame is pulled from a different still image. And here is My first AI-generated video “Drawn to Dusk” using Kaiber AI to showcase this issue.?
And these are the steps to create the AI-generated video Drawn to Dusk:
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ChatGPT to create the video voice narrator script
Midjourney to generate still images
Kaiber AI to generate video clips from the still images
Eleven Labs to clone my voice and generate an audio file from the script created in ChatGPT
Runway ML to stitch everything together and add subtitles
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The second way to create videos with AI is to video (input) to video (output) . The leader in this space is Runway ML, but their Gen 1 technology is still in private testing, and the results still need to be ready for public use. Here is an excellent an example of videos created with Gen1 by Karen Cheng. As you can see, While AI-generated videos have the potential to be impressive, they still have a long way to go before they can match the quality and consistency of traditional motion animation.
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Lastly, the most impressive AI-generated anime to date, "Anime Rock, Paper, Scissors" from Corridor Digital showcases the potential of AI in animation. Still, the process is complex and far from being able to input only a text prompt and output a ready-to-use video.
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Over all, Creating high-quality video content requires a level of creativity and artistry that a machine can't just replicate. Skilled video creators know the ins and outs of storytelling, lighting, pacing, and editing that make a video engaging and effective. They can craft videos that are tailored to their specific needs and goals and that align with their brand and message. ?? ??
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It's essential to recognize the value that skilled video creators bring to the industry. They can help companies stand out in a crowded marketplace and create meaningful connections with their audiences. While generative AI may be able to assist with some aspects of video creation, it can't replace the unique perspectives and experiences that skilled creators bring to the table.
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To sum it up, video creation skills will still be in high demand for a long time as generative AI advances and the limitations of the technology become more precise. It's important for creators to stay informed on generative AI advancements and continue to hone their video creation skills, as they bring unique value to the industry. I believe in the power of creativity and the potential of generative AI to enhance and assist in the creative process.
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Stay in the creative mood and harness the power of AI,
Moodelier and Claire ???