The Rise of Gamelancer Media
Have you ever heard the story about the startup media-production, entertainment & distribution company that disrupted the industry by figuring out how to connect brands with elusive Gen Z and Millennial audiences? Let me take you on a journey through the rise of Gamelancer Media and how they changed the game with their innovative approach to #advertising and content creation.
Gamelancer Media found a way to break through the noise and connect with these hard-to-reach audiences by creating native-ad style content that seamlessly blended in with the #gaming content that their audience was already consuming. They created a community of engaged and loyal followers who trusted their recommendations and valued their content.
Their approach was simple yet effective. They worked with brands to create sponsored user-generated content (UGC) and full-creative produced in-house by their own production company, JoyBox Media. All the content was designed to engage their audiences and provide value to both the brands they worked with and the gamers themselves. They understood that the gaming community was a passionate and loyal one and respected that by creating authentic, relevant, and entertaining content.
One of their most successful campaigns involved partnering with a global electronics brand to launch a curved computer monitor specifically designed for gaming. Gamelancer Media created a series of videos featuring popular gaming influencers, who promoted them on social media feeds, while Gamelancer Media broadcast them across their vast and exclusive 54 channel, 39+ million follower network, creating buzz and driving sales.
Gamelancer Media proved that sometimes the best approach was to think outside the box. By creating native-ad style content that provided value and entertainment to their audience, they were able to build a community of engaged and loyal followers who trusted their recommendations and valued their content. They remained at the forefront of #innovation, constantly pushing the boundaries and finding new ways to connect with their audience.
In the end, Gamelancer Media was able to help brands connect with elusive Gen Z and Millennial audiences in a way that traditional advertising methods simply couldn't. The media company had developed a group of dedicated supporters who had faith in their suggestions and enthusiastically engaged with the #digitalmedia that Gamelancer created. Brands were able to tap into a passionate and influential audience in a way that traditional advertising methods couldn't match.
If you're a brand or agency looking to connect with Gen Z and Millennial audiences, look no further than Gamelancer Media. With their innovative approach and deep understanding of what interests this desirable demographic, they're sure to help you achieve your marketing goals in a way that's authentic, effective, and memorable.