The Rise of eB2B Platforms: Powering the Next Wave of Retail Transformation
Redseer Strategy Consultants
Empowering businesses for strategic growth
The retail landscape in Bengaluru and Hyderabad is experiencing a profound shift as digital transformation reshapes the operational fabric of Kirana stores. With India’s retail market anticipated to reach USD 1450-1550 billion by 2028, the integration of digital technologies is becoming a game-changer. Redseer's latest study commissioned with udaan underscores how eB2B platforms, are pivotal in driving this transformation, enhancing operational efficiency, and fostering substantial growth.
India’s Kirana stores, traditionally reliant on fragmented and inefficient trade models, are increasingly adopting digital solutions to streamline operations. Our report, “B2B e-commerce Opportunity in India,” highlights how eB2B platforms are addressing critical challenges such as supply chain inefficiencies and limited access to formal credit. This shift towards digital platforms is a necessary evolution for these stores to meet the demands of a rapidly expanding market.
Unlocking Premiumization and Stepification in India’s Beauty Market: Educating the Empowered Consumer
“Premiumization” and “Stepification” are not just buzzwords—they are critical strategies that beauty brands must embrace to capitalize on emerging opportunities in India’s rapidly growing beauty industry. These trends are driving a transformative shift, enabling brands to meet the evolving preferences of a discerning consumer base and secure a substantial share of the market.?
In our previous newsletter, we explored how beauty brands can unlock a staggering $34 billion opportunity in India’s beauty and personal care (BPC) market. We also discussed how omnichannel strategies are propelling the market’s growth at an impressive 25% CAGR. In this article, we shall talk about how leveraging Premiumization and Stepification effectively is the key to amplifying this growth and ensuring that brands stay ahead of the curve.?
Insights from the Nykaa Beauty Trends Report, developed in collaboration with Redseer, highlight the essential role of educating and authentically engaging consumers.