The Rise of DeepSeek AI and Its Impact on Job Seekers

In January 2025,?DeepSeek, a Chinese AI startup, surged into the spotlight with its advanced large language models (LLMs). Its ability to provide hyper-accurate insights and recommendations has disrupted established AI players, including Nvidia, which has seen its stock tumble as a result.

DeepSeek is the latest AI tool reshaping how businesses and individuals interact with data. Can we use DeepSeek AI for job seekers?

While the implications for tech giants are intriguing, the real excitement lies in how AI tools like DeepSeek can empower professionals at all levels to gain a competitive edge.

DeepSeek's Rapid Ascent

DeepSeek's popularity exploded after the launch of its latest AI model, which reportedly outperformed established models from American giants like OpenAI. Developed at a fraction of the cost—approximately?$5.6 million?compared to over?$100 million?for similar Western models—DeepSeek's innovation has shaken investor confidence. Nvidia, a leading supplier of AI chips, saw its stock plummet by over?11%, contributing to a broader market sell-off that affected numerous tech stocks?258.

AI language models are not just tools for businesses—they’re resources job seekers can use to stand out in a crowded market.

Using AI LLMs for Job Searching

As job seekers navigate this evolving landscape, AI LLMs can be invaluable tools in their job search. Here are some ways to harness these technologies effectively:

• Automated Job Matching: Tools like Sonora and Talentprise utilize AI algorithms to analyze your skills and preferences, matching you with suitable job openings across various platforms 36.

• Resume and Portfolio Optimization: AI tools can analyze job descriptions and tailor your CV or portfolio to highlight relevant skills and experience. By aligning your application with the keywords and tone hiring managers seek, you increase your chances of landing an interview.

• Personalized Career Insights: DeepSeek-like tools can analyze market trends, industry demands, and even your own professional history to recommend roles you may not have considered but are perfectly suited for.
• Interview Preparation: Leverage AI-driven platforms to simulate interview scenarios, providing you with feedback on your responses and helping you improve your performance.

Conclusion

The rise of DeepSeek is not just a technological breakthrough; it represents a shift in how we perceive AI's role in business and employment. If a jobseeker integrates tools like DeepSeek AI into their job search strategy, they can stay ahead of the curve and find opportunities that align with their goals. Stay curious, embrace technology, and let AI help you take your next big career step.

Cogs is an executive search and recruitment agency specialising in connecting creative-minded individuals with global career opportunities.