The Rise of D2C Brands In India - An Unprecedented Breakthrough
The era when shopping meant just stepping into a mall or market has long gone. The retail game has been flipped on its head by the rise of D2C (direct-to-consumer) brands in India! Find out how in just 3 minutes (2 min 56 sec to be precise).
But before that happens, do you know what's going in favour of the D2C brands progressing?
What's Fueling This Fire?
Several factors are adding to the progress of D2C brands -?
How are D2C brands changing the course of the Indian Retail Market?
The digital-first companies of modern India like Beyoung are cutting out the middlemen and selling straight to you - the consumers. By adding the internet and social media into their business mix, they're not just meeting your needs, but shaping your desires too.
Here is how D2C brands are bringing a massive change in the Indian retail scene.
D2C brands get up close and personal with their tribe through personalized offerings, on-point messaging, and packaging that just hits the chords right.?
Take Beyoung for instance - our quirky yet affordable clothing range satisfies the fashion needs of their millennials and Gen Z customers and makes their customers go gaga over their pocket-conscious style quotient. One reason for the lower costs is the absence of retail markup, which results in more honest pricing.
No more are the big cities the only customer base for brands. The tier 2,3, and 4 cities of the Digital Bharat are being swept over too. Affordable options and increasing digital adoption mean D2Cs are permeating the farthest corners of the country.
According to a Redseer study, 88% of the online shoppers between 2020 and 2030 are set to come from tier 2 locations, making D2C disruptions a hit for the Indian retail game.
The rise of digitalization in retail has led to the recognition and better servicing of all micro-consumer segments in the Indian market by a variety of emerging and established D2C (Direct-to-Consumer) companies.?
This has resulted in the democratisation of the Indian consumer markets. By 2025, the total addressable market in India is projected to exceed Rs. 7 Trillion ($ 100 billion), providing ample opportunity for existing players to grow and for new players to join the D2C revolution.
As a homegrown brand, Beyoung is popularly known for its segmentation and targeting of the millennial and Gen-Z male population. This allows us to cater to an audience that has not had many options or choices to pick from.?
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An article by The Times of India sheds light on how in traditional mediums and retail channels, brand owners don’t have 100% control over their platforms, what packaging they can use, marketing, customer data, policies, content space, etc.?
However, with D2C brands taking charge in the market today, the sheer number and nature of customer engagement modalities including the multitude of social channels allow brand owners to tell their story to engage consumers even before a purchase is made.
With the rise of D2C, niche segments are emerging, catering not just to traditional shopping but to experiment with what’s new, what reflects personal taste, and excites consumers to build personal connections with brands. This trend is perfect for the targeted and personalised shopping proposition of D2C.
Taking Beyoung into account, we focus largely on providing the men’s fashion category. Unlike traditional brands that are focused primarily on catering to women’s fashion, Beyoung marks itself as a brand that chooses to explore and offer variety and choices in the men’s segment.?
Building a Resilient Brand: The Future of D2C
The world of D2C is full of opportunities, but it takes a lot of hard work to build a brand that stands out. To succeed in the rapidly evolving retail industry, it's crucial to focus on innovation, technology, and delivering an exceptional customer experience.?
At a recent event called IReC X D2C 2024, Bengaluru, hosted by the Industry of Retail & eCommerce Summit Asia, Shivani Soni , co-founder of Beyoung, shared some valuable insights. She spoke about the unwavering commitment of our brand to revolutionising the D2C world and positively impacting the country's tier 2, 3, and 4 cities. Beyoung's vision is not only ambitious but inspiring, and it serves as a testament to the endless possibilities of the D2C market.
Although now might be an ideal time to start and grow a digital-first brand in India, building a successful brand requires significant time and resources. One key piece of advice that can assist founders at any stage is to remain committed to the core principles of D2C -
All of these can help a brand become more resilient and deliver an exceptional brand-customer journey.
Final Thoughts
Over the past two years, there has been a notable shift towards online shopping, driven by the widespread availability of digital channels for various activities such as e-commerce, digital media engagement, and brand-building.
But what's next? With all-stars aligned to root for D2C in the Indian market, it is of paramount importance to stay focused on efficient product-market fit, consumer value chain, and the brand’s story. We're heading towards a tipping point where end-users will be the decision-makers and purchasers, unlike yesterday.
Join us in the D2C revolution with Beyoung, where convenience, choice, and connection await you at every click.?