The Rise of Content Marketing

It is considered the future of marketing. Actually it is the very present!

It is the art of making your audience smarter and better informed by providing information that is relevant to them.

Here's a definition from the Content Marketing Institute:

"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action."

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