The Rise of Community Marketing, Is TikTok Right for Your Brand, Nailing Multilingual Casting, and More
The marketing game is changing, and the immediate future anyway looks to be all about community. We already know a polished ad campaign or influencer post is just no longer enough. Forward-thinking brands are tapping into real conversations happening across Reddit, Quora, and YouTube comments, where Google’s search algorithm increasingly values authenticity over polish.?
Brands that build strong, engaged communities are seeing their SEO rankings soar. Community-led growth isn’t just a trend, it’s a response to what consumers crave—realness, transparency, and value-driven dialogue. When brands create spaces for meaningful interaction and engage authentically, they build the kind of loyalty and influence paid ads can’t buy.?
A Sprout Social study shows that 72% of customers are more likely to stick with brands that actively ask for and use their feedback. The result? More loyal customers, better brand visibility and credibility, and a steady stream of organic growth.
Experts predict that as privacy laws impede traditional targeting, these community-centered strategies will only become more valuable. Plus, with advances in AI, brands can moderate discussions, track sentiment, and reward key community voices, making engagement more seamless and impactful.?
Bottom line: brands investing in community marketing are playing the long game, and they’re poised to win.
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The Pros + Cons of TikTok Advertising Every Brand Should Know
With over 1 billion monthly users across 160+ countries, TikTok is a powerhouse for brands looking to reach a massive, highly engaged audience. In the U.S. alone, users spend nearly an hour a day browsing videos, making it a platform where brands of all kinds get a lot of notice.
Take Guess, for instance. Their #InMyDenim challenge encouraged users to show off transformations, racking up thousands of new followers in just six days. Successes like these make TikTok advertising seem like a brand marketer’s dream.?
But it’s not without its perils. The platform has hooked a massive audience and enables tons of potential engagement, but it can also be spendy and comes with safety-concerns aplenty.?
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Want to know if TikTok ads are right for your brand? Read the full story to get the scoop.
How Backstage Helped One Film Company Cast Multilingual Talent Fast
UK-based Lilac Howell Films is an award-winning full-service production company specializing in training, corporate, advertisement, social, and other branded content across numerous market sectors. Accustomed to working with major brands, Lilac Howell Films frequently requires talent with highly specific skills—often on a tight schedule.
A recent project with a European security company exemplified these challenges. With a two-week turnaround, they needed voiceover artists fluent in Italian, Spanish, Finnish, and Polish for a multilingual campaign. This demanding project required a super-efficient casting process to find high-quality talent fast.
Using Backstage, Lilac Howell Films was able to:
What Else You Should Know
Elevate Your Brand with Backstage Talent
Ready to take your next project to new heights? Backstage connects you with the most diverse pool of actors, models, creators, and more—making it easier than ever to find the perfect talent for your campaign. With tens of thousands of profiles and intuitive workflow tools, you can discover and collaborate with top-tier candidates faster, helping you produce standout content. Find out how Backstage empowers you to create with confidence and efficiency to tell your brand story.
President, Emerson Theater Collaborative, AEA
2 周I use Backstage for my talent and have for many, many years. It's a great tool. I am not on the TikTok route for the business though.