The Rise of ChatGPT: Conversational AI Redefining Communication

The topic of chatbots has become increasingly relevant in recent years as brands look for ways to improve customer support and engagement with their audience. In November of 2022 ChatGPT was released to the public and reached one million users in five days. A stark example of the potential it has to disrupt various industries. Chatbots such as ChatGPT use natural language processing and artificial intelligence technology to provide quick and largely accurate responses to customer inquiries making them a valuable tool for brands to effectively enhance the customer experience. In my last article I talked about customer experience as a priority for marketers with the rise of web3. While marketers should focus on campaigns relevant to experiences as we move into 2024, the implications of this technology on businesses is much more than ‘just another chatbot’.?

Some of the top benefits of ChatGPT are fast response time, content generation, research and content curation and customer engagement. The language model can answer questions and assist you with tasks, such as composing emails, essays, and code. According to its creator Open AI, Chat GPT can “answer follow-up questions, admit its mistakes, challenge incorrect premises and reject inappropriate requests.” And according to Life Architect it can do a whole lot more like pass the bar exam, write bills and get an MBA. The GPT stands for generative pre-training transformer, meaning it is trained on these large amounts of text data and uses GPT-3 algorithm to generate text similar to human conversation. GPT-3 surpasses its predecessors in terms of learning parameter count, making it highly proficient in handling large amounts of data. The vast number of parameters enables GPT-3 to capture and understand complex patterns and information within the data it processes. This enhanced capacity allows GPT-3 to learn and generate more accurate and contextually relevant responses.??

However, when it comes to digital marketing, ChatGPT has its limitations and is not in fact a replacement for anything. It is an advanced technology but in its early stages. Much like any computer, AI tool or machine learning it does not come with 100% guarantee of information accuracy. Other than what you tell it, it does not have full context. Don’t ask it for marketing strategy recommendations, don’t use it for reporting and analytics and don’t let it organize your Google Ads account structure. As a marketer, you can utilize this technology to generate compelling and engaging content, analyze vast amounts of data and provide valuable insights to help you understand consumer trends, preferences, and behaviors. By leveraging ChatGPT’s ability to analyze and interpret large-scale data, marketers can optimize their campaigns, targeting specific audiences more effectively and overall, improve marketing strategies, resulting in higher conversion rates and return on investment.