The Rise of Banking as a Service (BaaS)
Arthur Bedel ?? ??
Co-Founder @ Connecting the dots in Payments... | Global Revenue at VGS | Board Member | FinTech Advisor | Ex-Pro Tennis Player
Banking as a Service, an innovative FinTech model of powering companies with ”white-labeled integrated financial services”??
SaaS,(Software as a Service) and ISVs (Independent Software Vendors) saw massive upsides in integrating financial services starting with payments, a theme that investors loved (largest investment category in FinTech). Integrated payment services matured due Nuvei , Adyen , Stripe , and other PSPs offering the tech and enabling infrastructure for SaaS to embed payment services across use cases.
Definition of Banking as a Service (BaaS):
?? BaaS Fintechs offer white-labeled plug-and play licensed financial products that enable FinTech (e.g., neobanks, lending, wallets, PSPs, etc.) and corporates (e.g., fuel, insurance, retailers, etc.) to embed these products into their own customer journeys. By providing a multi-layered infrastructure, FinTech companies offer decoupled or integrated financial products ranging from:
??Accounts Creation
??Lending — YouLend
??KYC / KYB — Plaid
??Pay-ins — Too many to include
??and more!
BaaS Fintechs are likely to power next-generation SaaS models. Companies like Shopify , Salesforce Commerce Cloud , Adobe Commerce , VTEX and others are embedding BaaS products to offer those white labeled under a B2B and B2B2C model:
领英推荐
??Pure SaaS
??SaaS + Integrated Payments
??SaaS + Integrated Financial Services
Fintechs were clearly the early drivers of demand for BaaS, but large corporates ( 亚马逊 , 家乐福 , Airbnb …) are now using BaaS services. These corporates aspire to integrate Fintech products into their customer user journeys to increase customer stickiness, drive brand loyalty, and benefit from new Fintech revenue streams.
Not all BaaS have the same product portfolio, however. The underlying BaaS license is a key determinant of the products that can be offered. For example, having a banking license offers the possibility of offering deposit accounts, and a range of credit products. In contrast, an electronic money institution (EMI) or payments institution (PI) license enables several payment products, but not deposit accounts or lending.
Solaris SE and Railsbank are examples of BaaS providers with broad product coverage. Banking Circle and Modulr Finance are more focused on bank payments and virtual IBANs (though Banking Circle also enables merchant and B2B lending).
BaaS is part of the Embedded Finance trend that companies are diving head-first into. The benefits are clear, stickiness, revenue generation, cost-savings, and creating a better consumer experience whether on the B2C or B2B side ??
Source: Flagship Advisory Partners - https://lnkd.in/gc5hhXM9
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Global Head of Partnerships | CSPO? | Top 10 Asia @Forbes
10 个月Is there a way to download the deck and if there are any updates from Flagship Advisory Partners - since this article published was 2022.
Employee Communication and Relation officer at CBE
10 个月@
The self proclaimed, most influential person in payments. Except for Jack Dorsey or those two bros from that other company & definitely not Satoshi Nakamoto, but after all those guys it's me.
10 个月Exciting insights. How could businesses benefit from this?
Digital Transformation Consultant @ Hafz | Digital Solutions Architect | Fintech | AI | IoT | Big Data | Data Analytics | Pioneering Fintech Solutions to Revolutionize Traditional Business Models
10 个月Exciting insights into the world of Banking as a Service. Can't wait to see how it continues to shape the FinTech industry. ??
General Manager - France
10 个月Thank you for sharing, Arthur. Embedded finance covers an ever-wider range of services, indeed. For example, at Railsr, that you mention as an example of a BaaS provider with broad product coverage,?BaaS and CaaS (Card as a Service) have formed the basis of the offering and soon been complemented with other services... And by the way, new features are still on the way. Stay tuned!? ?? ? #embeddedfinance #railsr #BaaS