?? The Rise of BAM & Their Content Model Explained
Andrew Bayon
Building real estate brands, sharing stories & empowering leaders of tomorrow ??? host of “Breaking and Building Leaders”
Big picture: Eric Simon , aka The Broke Agent, and Byron Lazine have taken the media industry by storm, building the Barstool Sports of real estate.
Averaging consistently over 500,000 views a month across their social platforms, they are making a massive impact in the real estate community.
Why it matters: As a media company, they need to rely on organic reach, so they're killing the content game at a high level.
That’s why there’s a lot we can learn and take away from what they’re building, even as a single agent without any support.
The Details:
Eric Simon, also known as?The Broke Agent, started out as a struggling LA Realtor who needed a place to vent the struggles he was having with clients.
So he turned to Twitter and Instagram, sharing his experiences, and it blossomed into building a massive brand.
However, he struggled with finding the right way to monetize the brand long-term, until he found his calling in media and partnered with?Byron Lazine?to launch BAM.
Byron Lazine?isn’t a novice in real estate. In his early 20’s, he bought 3 investment properties, but it was during the 2006 boom. Making mistakes with bad location, bad renters, investing heavily in upgrades, and the 2008 crash all ultimately led to bankruptcy before many even entered the workforce.
Despite this setback, Byron went on to build the #1 real estate team in Connecticut with over 1,000 transactions per year.
Then in 2020-2021, he recognized the potential for helping other teams with their content. He tried it out a little before finally partnering with Eric to create BAM.
BAM 1-Year Recap: Building The Barstool Sports of Real Estate
The numbers:?In just one year, BAM has generated impressive numbers across platforms:
These are numbers most legacy media companies can even compare with.
Diving deeper:?Exactly one year ago, Byron Lazine and Eric Simon officially teamed up to launch BAM.
Their goal was to create a new-age real estate media company with the most entertaining, educational, and fun content in the industry.
Today, on their one-year anniversary, we want to highlight BAM’s best moments, achievements, and valuable lessons they've learned into?3 major takeaways:
1. Content:
Consistency and experimentation have been crucial keys to BAM's success.
In the first 365 days, they experimented with different to get a feel for what their audience was looking for:
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Some of it worked, and a lot of it did not, but they continuously adapted and improved their content.
Their daily YouTube live stream, the?Hot Sheet, has grown an enormous following and solidified their presence in the real estate media space.
Key Takeaway: Consistency is crucial for building a loyal audience, and experimenting with different types of content will help you understand what resonates with your target market.
2. Collaboration:
BAM has focused on building a strong team of content creators & contributors throughout the real estate industry.
They have signed some of the industry's most talented and respected people, such as:
Collaborating with these creators has allowed BAM to produce diverse, high-quality content that appeals to various segments of their audience
Key Takeaway: Collaborating with talented individuals in your industry not only enhances the quality of your content but also helps expand your reach and influence. They strategically work with people who are up & coming, with large audiences, or well-respected businesses to reach a diverse group of people.
3. Community:
BAM's success can also be attributed to its focus on building an undeniably deep & captivating community in real estate.
They've hosted live, virtual events, and debates, which have been cornerstones of their content, engaging and involving their audience in the conversation.
Their live event, BAM Bash, held at the Tom Ferry Summit in Dallas, was an epic party that brought hundreds of agents together, strengthening their community.
Key Takeaway: Building a strong community around your brand increases engagement and loyalty, leading to long-term success. This is something many legacy brands don’t have.
Monetization Model: Drawing inspiration from Dear Media & Barstool Sports, BAM has created a unique monetization model that blends advertising, merchandising, and premium content.
They have recently launched the go-to digital real estate education platform,?BAMx, which is poised to become the Netflix/Masterclass for real estate agents.
What's next: BAM is just getting started.
In the coming years, they plan to continue writing blogs, acquiring talent, filming podcasts, throwing events, and posting content every single day to entertain and enrich the lives of real estate agents.
With their consistent content, creative collaboration, and captivating community, the future of BAM looks promising.
And if you’re a real estate entrepreneur curious how you can do this in your business… then look no further than Ken Pozek and what he’s building with the?Orlando Real- it’s the same viral content loop.
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Founder, Video Launch
1 年Solid breakdown