The Rise of Automated Influencer Marketing | How Pinterest Has Quietly Become a Big Deal | Why Diversity & Inclusion is at the Heart of Tambo
The Rise of Automated Influencer Marketing
New tools are turning influencer marketing into automated solutions, making influencer marketing accessible to everyone. Spliced.io has piqued our interest. It cuts time on outreach and claims to triple? a brand's ROI.
Spliced.io is a private beta software designed to streamline influencer marketing for brands. It aims to transform the process into a more efficient, "push button" operation by providing access to a database of 50 million influencers with filtering options based on niche, following, and engagement. The software features automated marketing tools (e.g. pre-written outreach templates), detailed tracking of clicks, sales, and conversions per influencer, built-in affiliate management, and retargeting pixel activation...
How Pinterest Has Quietly Become a Big Deal
I’ve been interested to watch Pinterest’s evolving ad and e-commerce strategy over the past 24 months. Prior, Pinterest existed primarily as a popular discovery platform, particularly amongst a Millennial and Gen Z audience. ?However over the past 2 years there has been a definite shift in intention to convert that audience into an active in-platform shopper...
Why Diversity & Inclusion is at the Heart of Tambo
While some companies and countries are pulling back on diversity, we’re doubling down. At Tambo, diversity isn’t a tickbox exercise - it’s at the heart of how we grow, innovate and succeed. Walk through our office and you’ll hear voices from every corner of the world (Korea, India, Turkey, Romania, Canada, Sweden and Brazil to name a few!), sharing ideas...
That's all for this week. For more news on Amazon, other marketplaces and Tambo, visit our blog.