The rise of asynchronous working
Greg Guilford
CEO & Director | Investor | Non Executive Director | Transformative Leader | Strategic Business Growth Expert | Champion of Customer Service & Operational Excellence
A profound shift in the working style of employees and organisations has emerged in recent years and it goes by the name of "asynchronous working." This innovative approach to work has gained traction due to advancements in technology, the globalisation of the workforce and the changing expectations of employees. Asynchronous working is fundamentally different from traditional synchronous work, where everyone is expected to be online and available simultaneously.?
Asynchronous working: An overview?
Asynchronous working refers to a workstyle in which employees are not required to be online or available in real-time. Instead, they have the flexibility to work on their tasks at their own pace, independently of their colleagues' schedules. It is an effective use of the arising ‘phygital’ work experience, an upcoming buzzword which combines ‘physical’ and ‘digital’ to recognise the ever-improving use of technology to enable remote collaborative work and the importance of keeping a human touch. Key elements of asynchronous work include communication through written messages and the use of collaborative tools like email, project management software, and instant messaging platforms. This allows employees to focus on deep work by reducing interruptions, set their own priorities, and manage their time more efficiently.?
Strategic advantages?
Embracing asynchronous working can provide a significant strategic advantage for companies in several ways:?
Cost savings: This style of work is synonymous with remote and hybrid working. This mobility brings with it a reduced reliance on physical office spaces and the potential for outsourcing tasks to different regions, which can result in substantial cost savings for organisations.?
Work-life balance: Employees appreciate the flexibility offered by asynchronous work, which promotes a healthier work-life balance. This can lead to increased job satisfaction and reduced burnout.?
Equality, diversity, and inclusion (EDI): The ability to employ people more flexibly means that you can bring greater equality, diversity and inclusion into the business.? In turn, the more diverse the workforce, the more diverse the views and creative ideas will be that contribute to having a competitive advantage.??
?Better customer service: Hiring individuals who prefer to work flexible and non-standard hours, or who live in different time zones, allows organisations to provide continuous coverage (and faster turnaround times on projects). This enables companies to be more responsive generally and to provide extended customer support hours, enhancing customer satisfaction and loyalty.?
Access to a wider and global talent pool means companies are better positioned to hire the best talent as they can tap into the pool of skilled individuals who are unable to commit to the status quo 9am-5pm, as well as prospective employees from all over the world. This greatly improved access to talent gives organisations fresh ideas and perspectives, fostering innovation and helping the company stay ahead of competitors.? Asynchronous work also allows team members to have more time to reflect and contribute their unique insights and perspectives to discussions, leading to more well-rounded decision-making and improved quality.?
Increased efficiency and productivity: Asynchronous work can lead to more efficient project management and faster task completion, enabling companies to respond swiftly to market changes and customer demands. Asynchronous working empowers employees to manage their time effectively, reducing the distractions associated with constant real-time communication. This, in turn, can lead to higher productivity and better work quality.?
Drawbacks and solutions?
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While asynchronous working offers numerous benefits, it also has potential drawbacks:?
Communication challenges: Lack of real-time communication can lead to delays in decision-making. To mitigate this, organisations should establish clear communication protocols and guidelines.?
Isolation: Employees may feel isolated when working independently. To counteract this, companies should encourage regular team meetings and social interactions through virtual channels.?
Misalignment: Time zone differences can lead to misalignment in project timelines. Employers should use project management tools that account for these differences and set clear deadlines.?
Supervising remote employees can be challenging. Implementing performance metrics and regular check-ins can help maintain accountability.?
Embracing this approach strategically can help businesses stay competitive, innovate, and operate more efficiently. However, it is essential to address potential challenges by establishing robust communication structures and promoting a sense of connectedness among team members. Asynchronous working is not just a trend; it's a paradigm shift that organisations can leverage to thrive in the ever-evolving business landscape.?
This article is an extract from the Whitepaper: Strategic HR Thinking: Aligning people and business strategy: https://www.hrsolutions-uk.com/strategic-hr-thinking-whitepaper/
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