The Rise (again) of Resimercial
Walking the aisles at CEDIA and CI Expo 2024, I was encouraged by the number of companies showing off audiovisual (AV) products. Not targeting residential or commercial but for AV in general. They don’t care where they end up, whether it's someone’s home or one of a hundred conference rooms in a Fortune 500 headquarters.
Companies like L-Acoustics, Crestron, Sony, and Planar. These 'commercial' AV manufacturers were all showing off their wares. Not targeting 'rezzie' or commercial, just put them where you need them.
That is a sign that the manufacturers, at least, are recognizing this new-ish market: "resimercial." It's more than just residential AV installers doing work in commercial spaces. It’s the recognition that quality gear belongs wherever there are users.
Think about it. During COVID, we were all stuck at home, needing to communicate with the outside world. Equipment was difficult to come by, so we all just took what we could get our hands on. That meant for a lucky few, their new home offices were outfitted with commercial-grade AV gear.
The difference in their audio and video was noticeable, if not outright spectacular, especially if everybody else in the videoconference had the camera in their laptop and a cheap headset.?
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It shouldn't have taken the Pandemic to make it so evident that people need a better AV experience at home. Users are users. They want a great experience. You don’t see a “commercial” version of the iPhone. Yet it is one of the most common communication devices in the corporate world. Bringing the best quality wherever the consumer works should be just as true in AV.
Regardless of where a projector, speaker, or control system lives, it should be the best quality—or at least the best you can afford on your budget. If you’re a manufacturer, stop thinking about home vs. non-residential markets. Is a customer using your gear? Great. Then make it the best experience possible.
Those in the commercial integration space can learn something from residential integrators. The residential side of the industry has to be more creative and aesthetically pleasing to work in the client's home. They listen deeply to the actual users. They have to if they want to stay in business.
Those in residential can learn some things from the commercial side. Commercial integrators are better at logistics, handling jobs bigger than you’d ever imagine, AND doing so on time and on budget.
Here's an idea. Let’s bring together the best of commercial and residential. Let's make the customer experience, for all customers, a better one.
CEO at Re-Sauce Sales & Business Consultancy – 2025 SCN Hall of Fame. 2017 Installation Magazine Global Hall of Fame. 2009 Mobile Electronics Magazine - Lifetime Achievement Award.
6 个月It’s a great point Tim! Having owned a car audio integration business that moved into Resi and then Resimercial, we found a lot our clients who had nice cars and houses, also owned or were senior leaders in a business and so a lot of our recommendations came simply from asking us if we did that and so we always said yes and learnt as we went! The disciplines used in high-end car audio of installation and acoustics leant themselves perfectly to CI and later on Commercial, along with some critical learning on the way!