The Ripplr Report - December 2024

Instagram Removes The Option To Follow Hashtags

Starting December 13, Instagram will remove the option to follow hashtags. This change aims to reduce spammy posts that exploit trending hashtags for irrelevant reach. However, brands and influencers will still be able to use hashtags in their content and search with a hashtag to discover related posts.

View YouTube Content Performance By Video Format

YouTube has introduced a format filter to its “Views” display, allowing creators to see a breakdown of views by content type. Previously, all views were combined into one metric, making it hard to assess the performance of individual formats.

This update helps creators and brands better evaluate the success of Shorts, livestreams, and long-form videos separately, enabling more informed decisions and optimized content strategies.

3 Reasons To Incorporate Carousel Posts In Your Strategy

Carousel posts have become a standout format on Instagram, offering brands and creators a significant edge in boosting reach:

• Increased Engagement: With up to 20 frames per carousel, there are more opportunities to capture and keep your audience's attention.
• Second Chance Visibility: If a user doesn’t interact with your carousel initially, Instagram may show them a second frame later in their feed, giving your content another chance to be seen.
• Enhanced Features: Carousels are now more dynamic, with updates like music integration, text overlays, and?multi-format displays. This content versatility allows for more creative freedom for the talents.