The Ripple Effect of Asking Better Questions
Jeremy D. Horn
Chief Product Officer (CPO) | Corporate Innovation | Product-led Growth | Digital Transformation | Keynote Speaker
At the heart of progress lies a simple yet transformative mindset: Let’s make it better. Every challenge holds a breakthrough waiting to be discovered. Too often, our eagerness to solve problems leads us to focus on quick fixes instead of deeper insights. Asking better questions shifts this dynamic, unlocking meaningful solutions and fostering continuous improvement. By embracing curiosity and reframing obstacles as opportunities, we align with a mindset that drives innovation and progress.
The Power of Better Questions
When faced with challenges, our instinct is often to rush toward solutions. But quick fixes rarely address the root cause. The product mindset—focused on identifying real problems and iterating toward solutions—teaches us to pause and ask questions that dig deeper.
For example, if you’re struggling to maintain a fitness routine, you might typically ask, “Why can’t I stay motivated?” But a better approach is to dig deeper: “What’s making this routine feel unsustainable?” or “What small adjustments could make this activity more enjoyable?” These kinds of questions help uncover actionable insights, like trying a group activity for social motivation or breaking your routine into shorter, more manageable sessions.
In the workplace, asking better questions can reveal hidden opportunities. When a project misses its deadline, instead of asking, “Why are we behind?” try reframing it as, “What factors are contributing to the delay?” or “How can we better align priorities?” These questions shift the focus from assigning blame to finding sustainable, actionable solutions. Imagine a hybrid team struggling with communication. Instead of jumping to add more meetings, asking, “What information is getting lost?” or “How can we make updates easier to access?” might reveal that key updates are being buried in email threads. This insight could lead to implementing shared dashboards or concise weekly recaps, fostering clearer communication and smoother collaboration.
From Challenges to Opportunities
Asking better questions doesn’t just uncover problems—it unlocks opportunities to make things better. This shift from focusing on limitations to exploring possibilities drives innovation, creativity, and growth. In the spirit of Let’s make it better, asking questions like “What could be better?” or “What’s one thing we haven’t tried?” helps reframe challenges as opportunities to improve.
Consider a recurring conflict with a colleague. Rather than asking, “How do I avoid this situation?” reframe it as, “How can we collaborate more effectively?” This approach fosters shared understanding and transforms the challenge into an opportunity to build a stronger working relationship.
These shifts often start small but can create momentum. Imagine a community leader seeking to improve engagement. Instead of asking, “Why aren’t people attending events?” they could ask, “What types of events resonate most with our community?” or “What challenges prevent participation?” ?This approach could reveal logistical barriers, like inconvenient timing, or preferences for casual, family-friendly gatherings. By addressing these insights, they build events that resonate deeply and foster stronger connections.
How to Start Asking Better Questions
Asking better questions is a skill anyone can develop. It starts with intentionality and a willingness to explore. Here are three steps to get started:
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Each of these steps helps to turn challenges into actionable opportunities.
A Year of Breakthroughs
This year, challenges are inevitable—but so are opportunities. Every question you ask is a chance to uncover something meaningful. Whether you’re navigating a tricky workplace conflict, rethinking a personal goal, or addressing a systemic obstacle, better questions guide you toward better answers.
Consider a team facing churn among long-time product users. Instead of asking, “Why are customers leaving?” reframing to “What’s changed in their needs?” might reveal evolving preferences or unmet expectations. This might lead to creating personalized engagement strategies, enhanced customer support, or introducing features tailored to specific use cases. These insights not only address churn but also deepen customer loyalty and drive sustained growth.
Here’s the challenge: The next time you face an obstacle, pause and ask, “What’s the real opportunity here?” Test one idea, reflect on what you learn, and commit to taking the next step. Together, let’s make it better—step by step, question by question.
When you start with better questions, you don’t just solve problems—you unlock new possibilities. This year, commit to turning curiosity into action and obstacles into opportunities. What questions will ignite your next breakthrough?
This article is the third in a four-part series exploring how the product mindset can transform the way we work and live. Stay tuned for Article 4: Create a Movement: Scaling the Product Mindset Across Disciplines, coming next week. Can’t wait to finish the series? Join us on Patreon for just $5/month to unlock early access to all four articles, plus exclusive content featuring real-world strategies, case studies, and insights to elevate your product management skills: https://patreon.com/TheProductWay.
#ProductManagement #Leadership #Innovation #Curiosity #ContinuousImprovement
?? Product Manager | Specialty Chemicals and Materials | Delivering Customer-Centric Solutions to Drive Product Innovation and Growth | Driving Sustainable Innovations and Market Growth with Cross-Functional Leadership
1 个月Absolutely! One of my favorite examples of the importance of asking questions to get a root cause is the exercise with the Washington Monument. Officials noticed the monument was deteriorating and determined the cleaning products used were causing the damage. Instead of stopping there, they continued to ask questions and dig into what the root cause could be. Eventually they reached the solution of turning the lights on slightly later. Why? Because the lights were attracting gnats, which attracted spiders, which then attracted birds, who then pooped on the monument, requiring constant cleaning with particular products. By continuing to ask questions, they were able to come to simple, cheap, and sustainable solution. I try to apply that principal in both my professional and personal life as much as possible. When I'm tackling a problem, I like to ask questions to understand the driving forces behind the challenge and gain clarity on what could be done; not stopping at just one question/answer, but continuing to probe is key. It's also helpful to have multiple people weigh in on ideas and options, as everyone has slightly different ideas and viewpoints that often leads to better ideation and brainstorming.