RIP “impressions” ?? + Facebook, Instagram, LinkedIn & TikTok Updates

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Stick around for the Social Media News to Use below. This week's top five (or more!) most important updates to help you grow your brand.

Just remember, you can build an audience anywhere. You can serve and help anywhere.?

It’s less about a particular platform and more about platforming you and your brand.?

The Scoop

Join me in person on September 23 for my next SkillPop class: Level Up Your LinkedIn!

A big thank you to Ryan Atkinson for having me on the TechGuide podcast to talk about launching your social media career.?

FACEBOOK: The Meta campaign is in full force to convince younger users to use Facebook.

• Navigating Your 20s With Facebook [Meta]

INSTAGRAM: RIP impressions. One of the Instagram accounts I admin has the “Views” metric now. I still see "Reach" and "Impressions" on others. Has your IG switched to views yet?

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LINKEDIN: I just subscribed.

• LinkedIn Launches Gen Z Focused Podcast via iHeartRadio [SocialMediaToday]

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SOCIAL MEDIA: A GREAT read. It reinforces that people are on social media to be social, or at least to be entertained and pass the time and not to click out from the platform to go elsewhere. “What I’m suggesting to you is that digital marketing in 2024 is a lot like marketing in 1964. It is getting the right message that appeals to the right people in the right places and at the right time to the right audience.”

• Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century. [SparkToro]

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SOCIAL MEDIA: The task of educating executives and leaders when these skewed negative viral moments happen falls on the shoulders of the communications and social media teams a lot of the time.

• Bots fuel "viral" posts on social media, distorting public sentiment [AXIOS]

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SOCIAL MEDIA: “Social media posts shared by individuals have 561% more reach than a company account.”

• Top 10 Reasons to Develop Employee Advocacy on Social Media Now [INFOGRAPHIC] [GiraffeSocial]

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SOCIAL MEDIA: A good resource for content calendar planning.?

• ?? Ready to make 2025 your business’s best year yet? [@Reddit for Business]

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TIKTOK: I don’t see a ban happening anytime soon.

• Support for US TikTok Sell-off Bill Is Waning, According to New Report [SocialMediaToday]

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TIKTOK: Has TikTok influenced you to go to the movies?

• TikTok Helps Drive Users to the Movie Theater, Study Finds [The Hollywood Reporter]

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TIKTOK: They’ve expanded their Election Center.

• Continuing to protect the integrity of TikTok through the US elections [TikTok]

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TIKTOK: I’m interested to see how this actually plays out once the season starts.

• TikTok and NFL renew partnership with multiyear agreement to further enrich the football fan experience [TikTok]

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TIKTOK: Customize your FYP even more.

• TikTok is adding new ways to fine-tune your For You Page algorithm [TheVerge]

NEXT STEPS WITH ME

• Let's talk! Looking for social media coaching for you personally? Content strategy for your organization? Customized employee advocacy program? Workshops? Put a call on my calendar here. ?
• If you need a speaker at an event or a guest social media expert on your podcast, please send me details.