★★-- (R.I.P.) The Coaching Industry is DEAD--★★
TR Garland
As Editor-in-Chief for Podcast Magazine?, I've acquired "insider information" about what makes podcasts profitable. Now, I use it to help professionals increase their Reach, Respect, & Revenue (??? using podcasting ???)
It's not like this should come as a surprise to you.
Because...
You're seeing the same thing that I'm seeing on Social Media, aren't you?
The "Coaching Industry" has dramatically changed in the last 12 months and it's becoming EVEN HARDER to attract and acquire paying clients.
(i.e. it's getting really scary out there)
Why is this happening?
Because everybody is saying the SAME THING on Social Media --- because they think it's working.
What they don't realize is that many of the people who are plastering sleazy sales messages on their walls/feeds and bragging about "closing another coaching client" (with the goal of impressing you) are actually BROKE in real life.
(more on that sad reality below)
I feel for you.
It's overwhelming when you constantly hear hundreds of GHOULS & GOBLINS claiming that they can help you make "boatloads of bucks" and "dumptrucks full of dollars" using:
- High-Ticket Sales
- Fancy Funnels
- Facebook Groups
- 5 Day Challenges
(or whatever else the TRICK of today is)
It's frightening.
And it's because of these copy-cat coaches & cash-grabbing course creators that...
★★---The Coaching Industry (as we know it) is DEAD--★★
What does this mean for you?
It means two things:
(1)
It means that 1,000's of opportunists are still going to flood into the "coaching industry" and try to steal their market share FROM YOU.
Truth be told.
It's going to become infinitely harder to grab people's attention and differentiate yourself from all the other SHRIEKING & SCREAMING out there these days.
(even if you've been in this business way longer than the other copy-cat coaches)
In fact...
Many of my friends who are "Stuck at 6-Figures" have privately shared with me that they're pissed off.
Because they know that their competition & perceived competition wasn't even in the coaching industry 12 or 24 months ago!
Yet...
This new breed of BLOOD-SUCKERS is closing 5-Figure deals left and right and leapfrogging those experienced coaches who've been at this a lot longer.
(and it doesn't seem fair)
Maybe this frustrates you too?
(2)
It also means that many coaches, consultants, and other service-based professionals (just like you) must ADAPT or risk being BURIED ALIVE.
Let's face it...
There's already a SCARY number of coaches that used to earn a respectable living that allowed them to take care of their families --- that are now struggling just to make ends meet.
And they're just DIGGING THEIR OWN GRAVE if they don't do something different.
Daydreaming about "the good old days" when it was easier to earn a living as a coach isn't going to help you SURVIVE THE SLAUGHTER that's in store for the crowded coaching industry today.
Change is upon us. And it's happening fast.
So here are the repercussions...
The Coaches, Consultants, and Course Creators who are ALREADY at 6-Figures are going to have to kick & SCREAM just to continue making the same amount of money (let alone attempt to increase their profits year after year).
And...
The Coaches, Consultants, and Course Creators who are NOT YET at 6-Figures are going to have to realize that there's no room for error in trying the wrong marketing methods from the wrong mentor before BURNING through their cash-reserves and frustrating their family along the way.
Thanks for listening to my Haunted Halloween message about the scary state of our industry. :-O
Your Friend & Mentor,
TR Garland
P.S.
If you want me to write a follow up post with some step-by-step suggestions on how you can not only survive (but thrive) in this same space for years to come...
Then...
Just take action and type something like:
"TR, you scared the living daylights out of me with your honest assessment of the Coaching Industry. What do you suggest I do to ensure my income doesn't drop year after year as a result of the increased competition?"
~ or ~
"I know you've been in this industry for 11 years now, TR. And you've been obsessed with analyzing trends so that you and your clients adapt accordingly. What can I do today that'll ensure that I experience long-term stability in my business?"
Founder & CEO ?? Support Beauty Founders and Execs to Tame the Chaos through Project Management & Process Improvement ?? Product Launch Execution ?? Streamline Operations ?? Host of Find Your Beauty??
3 å¹´Change is the one constant in life, and the coaching industry isn't immune. Our ability to adapt can mean success or inability to embrace it can spell failure in our future. It is best when we're able to stay nimble and can shift when needed to better serve and meet our community where they're at. Thank you for bringing to light the new coaches need to navigate as they start in this industry.
★ Speaker ★ Author ★ Life Transition Mentor ★ Podcast & TV Show Host ★ Founder of the legacy brand: WELLNESS PLAYROOM: For The Best Version Of Your Life! ★World-Class Cellular Nutrition★Mind & Body Architect ★
5 å¹´As a Coach that is in the first years of practice this was scary. Thank you TR for shedding more light on the situation for those of us who genuinely want to help others not just to make a buck.