??Ring-ring-- your "ideal" client is calling...
Reuben Swartz
Fun "Anti-CRM" for Solo Consultants Who Hate "Selling" but Love Serving Clients. Put the "relationship" back in CRM: conversations, referrals, follow-up, lead magnets, proposals. Host of the Sales for Nerds Podcast ????
What's the first feeling in your gut? Excitement? Dread?
If you're having trouble narrowing your niche, consider this question: Will you feel excited when this person calls?
A consultant recently shared that her “niching” strategy hadn’t been very successful. Her niche includes business owners and executives. Millions of people. Most of whom have no interest in her services, even though she “could help them”. My guess is that only a small fraction of those folks would invoke excitement if they called.
"Niching up”, as Ellen Melko Moore would say, is hard, but the idea is to make sales and marketing (and delivery) easy. We need to balance the emotional struggle of shrinking our target market (even though it's still too big to serve), not with facts and logic, but with the emotional balance of actually being excited when the client calls, and actually enjoying sales and marketing.
Does this test help you refine your ideal client profile? (Make sure to check out the Cask Strength Positioning workshop replay.)
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9 小时前Reuben Swartz this question is the true bottom line to decide if someone is in your target audience. How did you get so good at simplifying key marketing concepts?
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11 小时前Reuben Swartz it is scary when you first think about narrowing your niche. When you take that leap of faith it is AMAZING! You wake up every morning happy and excited.
7-Figures Ain’t What It Used To Be| 40% of High Earners Face Low Profit and Fulfillment| We Breathe New Life into 7-Figure Businesses | Author of Profit Psychology| Burnout Recovery Expert| International Speaker| JW
12 小时前Agree with the balance you talk about here. So important. How do you help your clients who struggle with this concept?
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12 小时前It's strange how the emotional aspect of sales is often overlooked. Excitement when a client calls? That's the sweet spot! Narrowing your niche isn't just about numbers; it's about connection. Finding joy in the process can transform how we approach our work. Cheers to making sales feel less like a chore and more like a conversation!
At Seven Figure Profits?, we help high earners escape burnout and low profits, what we call "7-Figure Poor." With trusted strategies, we’ll guide you to sustain wealth and thrive long-term.
12 小时前Finding the right niche should feel like a “yes, this is my people” moment. Love this take!