Rimi is developing its customer loyalty programme and introducing multi-level accrual of My Rimi savings

In support of customers who shop at Rimi stores on a day-to-day basis, Rimi is developing a customer #loyalty programme and introducing a multi-level My Rimi savings opportunity until December 31st: the bigger the sum a customer spends on purchases during a month, the greater the sum of My Rimi money that the customer can earn the following month. The terms and conditions of the programme will apply to purchases in both the e-store and brick-and-mortar stores, and the maximum amount that customers can accrue from each purchase will be 2.5% of each purchase amount.

From 1st September to 31st December, the Rimi loyalty programme will function on three levels: Participant (customers who spend up to EUR 80 a month will be able to earn 1% of the amount of each purchase that month and the next month), Friend (customers who spend EUR 80-300 a month will be able to earn 2% of the amount of each purchase) and Fan (for customers whose amount of shopping is over EUR 300 a month, My Rimi will add 2.5% of the amount of each purchase to their savings). Each level will be in force until the end of the following calendar month. Therefore, when you shop in December, the corresponding level of My Rimi money will be accrued until 31 January 2024. If the required amount to reach a new level is accrued by the middle of the month, the new level can already be used the same month, as well as the following month.

“Loyalty is one of the major values in any relationship, and we particularly want to please our most loyal customers who choose to do their daily shopping at Rimi. It is our hope that Participants will become Friends and Friends will become Fans, while Rimi will show its appreciation for their faith by providing a high-quality and extensive range of products every day and supporting our customers in their choices,” explains Liene Perija , Digital Development Director at Rimi Baltic Group.

Each customer's loyalty level will be recalculated during the first hour of the first date of the calendar month, based on their amount of shopping the previous calendar month and by applying the relevant My Rimi money savings percentage, and will be in force for one calendar month. If a new level is attained before the end of the calendar month, the shopper can take advantage of its benefits starting from the next purchase. For example, if the shopper spends EUR 300 on purchases from 1 to 15 September, the shopper will earn 2.5% My Rimi money starting from the next purchase in September. In turn on 1 October, the system will record the amount spent in September and will still apply 2.5% of My Rimi money from each purchase amount until 31 October.

If, during this calendar month, the customer earns My Rimi money in the amount of 2% of each purchase, but spends EUR 11, from the 1st date of the following month, the customer will revert to the first level and start accruing their savings anew.

More information about the loyalty programme, each customer's individual level and the amount of shopping that must be done by the end of the month to gain access to the next loyalty level will be available in the Rimi Levels section of My Rimi profile, as well as in the customer's profile on the Rimi homepage, e-store, store kiosk or terminal and mobile app.

The programme will operate in all three Baltic States, and My Rimi savings will accrue when shopping at any Rimi store in Latvia, Lithuania or Estonia. However, the loyalty level may vary from country to country, and the terms and conditions for using the savings earned could also change. The programme will not apply to purchases of Rimi gift cards, alcoholic beverages, tobacco products and third-party services (tickets, prepaid cards and lottery tickets), while in Lithuania it will not be possible to buy My Rimi money by buying medical products, kids' teas, loyalty (sticker) promotion products and shopping bags.