Rij’s WYLD take on Crafting Social Influence

With over two decades of professional experience, Rij Eappen has carved a remarkable career path, seamlessly blending a rich background in various industries. With a keen eye for digital innovation, his extensive career spans not only the co-founding of WYLD but also significant contributions in F&B, loyalty & customer retention, and the social media sphere.

Rij's journey into the world of loyalty and customer retention began in 2010, and his eight + years of experience and expertise in this field allowed him to make impactful strides in the industry. As the landscape evolved, Rij found himself transitioning into the digital realm.

Over the past six years, Rij has emerged as one of the leading luxury lifestyle influencers in India, and has worked with some of the largest brands in the world, like Gucci , Giorgio Armani , Ferrari , Panerai and more. He has also consulted media houses and brands on luxury digital content over the last 5 years. His keen understanding of the digital landscape positions him as a valuable asset in navigating the ever-changing dynamics of the online world. This shift into the digital domain stems from a deep appreciation for the power of social media.

“Why WYLD?” For Rij, the answer lies in the transformative impact of social media. His extensive background in loyalty and customer retention, coupled with his deep understanding of the digital media space, has uniquely positioned him to recognize the immense potential that WYLD brings to the table.

As a prolific digital influencer, Rij understands the importance of staying ahead in the social media game. With a strategic approach, he leverages his vast experience to navigate the complexities of the online world. For Rij, WYLD represents not just a platform but a paradigm shift in how individuals can harness their social media presence for tangible benefits.

In essence, Rij Eappen's journey mirrors the evolution of the digital landscape itself. From traditional loyalty and customer retention to the forefront of digital consultancy, he stands as a testament to adaptability and foresight. As WYLD continues to redefine the intersection of social media and real-world benefits, Rij remains at the forefront, bridging the gap between experience and digital innovation.