Rihanna and Fenty Are Returning to Puma

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Today we're talking about?Rihanna and Fenty returning to Puma and social media's reaction to the news. Plus, we explore why boat shoes may grow market share in 2023.

Let's get into it.

‘She’s Back’: Rihanna and Fenty Are Returning to Puma

“She’s back.”

Rihanna and Fenty are?returning to PUMA Group , the athletic brand’s CEO Arne Freundt revealed today in a two-word press release.

It’s a pivotal moment for both the superstar — who is set to release a new album and give birth to her second child this year — and Puma, which just announced?record results?for 2022.

Rihanna Is Returning to Puma — And Social Media Wants the Creeper to Make a Comeback

Rihanna and Fenty are?returning to Puma.?The athletic brand’s CEO Arne Freundt revealed today in a two-word press release: “She’s back.”

After Puma posted the news of Rihanna’s return on Instagram, social media users took over the comment section demanding a Creeper comeback.

“Bring back the creepers, I was young,” one user wrote. “I’m crying I knew that the story wasn’t over,” said another.?“IM FINALLY GETTING THE CREEPERS OMFG.”

Rihanna’s Fenty Puma Creeper took home FN’s Shoe of the Year award in 2016. The sneaker was a blockbuster hit and had universal appeal to both men and women. It generated tremendous hype, strong global sales and was seen on celebs, such as Cara Delevingne, The Weeknd and Gigi Hadid.

Why Boat Shoes and Nautical Silhouettes Could Grow Market Share in 2023

As more people turn to comfort and preppy styles, boat shoes could be the next big trend to sail away with footwear market share.

Just last week, Italian luxury company?Loro Piana?said it opened a new factory to meet the “ever-increasing demand” for its footwear, particularly its popular nautical-inspired White Sole shoes. The brand first launched the style in 2005 as sailing boat shoes and gained momentum for its comfortable and light feel and its understated luxury look.

At the same time, Wolverine Worldwide CEO Brendan Hoffman last week announced a renewed focus on core boating styles within its?Sperry brand,?which saw revenues decline 28% in the quarter and 10% in fiscal 2022.

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