The right way to write links
Gary Bandy
I help accountants and auditors turn insights into impact by improving their business writing.
One way you can declutter and simplify your writing (whether it is a quick email or a full-scale report) is to use hyperlinks to lead the reader to any supporting material.
The problem is that URLs to webpages and so on are not usually short or user friendly. It is possible to use a URL shortening service like Bitly to get a shorter URL and, if you pay, you might get something that is customised to your organisation.
The big advantage of including a URL in your text is that it is obvious to the reader that there is a link to something, even if they are only scanning your text. The downsides are that it may not be obvious where the link leads and it ruins the flow of your sentences.
Better then, to attach your URLs to some anchor text in your writing. Now your sentences make sense and formatting can indicate there is a clickable link.
But there’s more to it than that. Here are my 6 tips for getting your anchor text and links right.
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Happy linking.
Software/ Ai Developer (Typescript, React, Python, +)
1 年excellent tips.