The right way to market an E-commerce store

Courtesy of @avenixmedia

There are multiple components that go into a successful e-com ad campaign.

These principles apply to any sales page where the ultimate goal is to get the website to buy your product.

You have to keep in mind that a lot of your store visitors will leave your website without taking any kind of action.

It is your job to retain those visitors as much as possible. Retargeting does wonders in this case, exposing your brand and products to abandoners, enticing to complete their purchase.

The least you can do is capture their email by offering them something of value (ex: discount). This opens doors for sales because if you got them to commit their email, you can get them to buy.

Implement these marketing tips into your own campaigns, and share with us how much better your store is doing!

INSTALL A FACEBOOK PIXEL ON THE SITE 

THE FACEBOOK PIXEL IS YOUR FRIEND WHEN IT COMES TO TRACKING YOUR WEBSITE ACTIVITIES 

SET IT UP SO THAT IT TRACKS PEOPLE WHO DIDN'T TAKE ACTION OR ABANDONED CARTS 

ALSO, CREATE A SEPARATE PIXEL FOR THOSE WHO REACHED THE THANK YOU PAGE 

INSTALL GOOGLE ANALYTICS TO TRACK EACH PAGE 

USE GOGGLE ANALYTICS TO TRACK THE EFFECTIVENESS OF YOUR FUNNELS 

SET UP WEBSITE GOAL TO TRACK YOUR CONVERSION

ANALYZE HOW WELL YOUR MARKETING EFFORTS ARE PERFORMING 

DRIVE TRAFFIC WITH 2-3 INSTAGRAM SHOUTOUTS 

CREATE A SHORT VIDEO FEATURING YOUR BEST PRODUCT, INCLUDING A CALL TO ACTION

PAY A FEW LARGE INSTAGRAM PAGES IN YOUR NICHE TO ADVERTISE YOUR STORE/PRODUCTS

ANALYZE HOW WELL YOUR ADS ARE PERFORMING USING ANALYTICS 

ANALYZE YOUR FUNNELS WITH GOOGLE ANALYTICS 

MONITOR HOW FAR PEOPLE GET INTO YOUR FUNNEL USING ANALYTICS 

NOTE HOW LONG PEOPLE STAY ON ANY PAGE BEFORE TAKING ANY ACTION

SPLIT TEST YOUR FUNNELS TO SEE WHAT WORKS AND WHAT DOESN'T 

RETARGET ABANDONERS THROUGH FACEBOOK ADS 

CREATE A PICTURE AD TO REMIND ABANDONERS ABOUT THEIR INCOMPLETE PURCHASE 

INCLUDE A ONE TIME OFFER AND URGENCY TO GET THEM TO TAKE ACTION

USE THE PIXEL YOU SET UP TO TARGET VISITORS WHO ABANDONED THEIR CARTS

BUILD LOOKALIKE AUDIENCE FROM COMPLETE ORDERS 

USE THE EMAILS OF COMPLETE PURCHASES TO CREATE A CUSTOM AUDIENCE 

FACEBOOK WILL TARGET USERS THAT WILL BE MORE LIKELY TO BUY FROM YOU 

THE CUSTOM AUDIENCE THAT SEES YOUR AD WILL BE LIKELY TO INTERACT WITH IT 

CONTINUOUSLY ADVERTISE TO LOOKALIKE AUDIENCE 

CONSTANTLY ADVERTISE TO LOOKALIKE AUDIENCES TO GET MORE SALES 

RETARGET ABANDONED TO GET THEM TO COMPLETE THEIR ORDER 

CHANGE AROUND YOUR ADS EVERY 4 WEEKS TO KEEP THINGS FRESH

Bonus — 8 useful tools for everyday usage:

Leadpages — lets you build beautiful, high-converting websites, unlimited landing pages, pop-up forms you can add to your other websites.

Crello — a free graphic design editor that helps create images for social media, print, and other web-based graphics.

FlyWheel — is managed WordPress hosting built for designers and creative agencies.

FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.

GetResponse — an email marketing platform that enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.

Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.

Integromat — is a powerful automation tool that connects your apps and services to work smarter, not harder.

Manychat — visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!

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