As we all know, the analysis of patents is crucial to making key business decisions and ensures the company's profitability, the ability to innovate and create a “moat” around their unique products and inventions.
For this,the importance of using the right IP tool in coordination with broad patent and non-patent data cannot be overstated.
For any company to maintain its leadership position, they have to identify and assess threats, as well as understand innovation to bridge the gaps between what they have and what they can still achieve given their patent portfolio and product environment.
Let’s look at some key requirements to achieve better results when it comes to IP, innovation and R&D research.
- Data quality and coverage : You need a tool that provides broad data coverage, a lot of it. Make sure you have access to quality data from a variety of sources, including Intellectual Property (IP) literature, non IP literature, technical documentation, clinical trials - for those in pharma/medical devices and more.
- Support: Make sure you have access to support when you need it.You want to speed up the time-to-value and make better IP and R&D decisions. Having access to support and customer service (personalized) can help you speed up the process.
- Automation: Leverage AI and Machine Learning to get on the bandwagon and reduce the time you have to spend searching and analyzing patent and non patent data. Does your current IP strategy include these important features?
- Ease of use: One of the biggest issues IP managers have is using a complicated platform. UX is so important. Complicated and difficult to use solutions have a low adoption rate throughout the organization thereby reducing effectiveness.
- Sharing and collaboration: Does your tool make sharing and cooperation possible? This is a big one for anyone in IP. The ability to share information, insights, recommendations throughout departments, from IP all the way to R&D and the C-Suit significantly impacts business outcomes.
- “One Stop Shop”: What about an IP tool that caters just a small portion of your work? Many times small innovative startups may not have the required professionals to? cover all related activities and tasks like large companies. Using a platform that can be accessed by novices and as well as the pro’s and cater to multiple use cases may be a “life saver” in the vast world of IP data and risk aversion.
To learn more about making managing IP and Innovation management easier BOOK A DEMO with one of our team or message me here on LinkedIn!
Founder @ Pink Media | Digital Marketing
2 年Jonathan, Thanks for sharing!