The Right Traffic for Your Business
Muhammad Adnan
CPA, CA (Fin), SOCPA (KSA) Certified | Accounts & Finance | FP&A | Process Re-engineering | ERP Development and Implementation | Budgeting & Forecasting | Cost Control & Value Addition | Auditing
Search Engine Optimization (SEO) is the backbone of digital marketing and one of the best tools in the arsenal of any growing business. The right use of SEO techniques can attract the right traffic and convert potential customers to definite customers.
It is necessary to make SEO compatible with Google's algorithm, guidelines, and technical aspects, to avoid any possible penalties.
Technical SEO
? Permalink structures
? Installation of SSL
? Migrating websites on HTTPS, if not already
? Error-free Index Coverage Report
? Optimizing robots.txt file
? Aligning WordPress settings to standard visibility settings
? Ensuring that links of all comments are “nofollow”
? Optimizing Menu and site structure
? Optimizing XML site map, and removing any errors if present
? Testing of structured data markup implementation
? Canonicalization of all URL pages
? Implementation of hreflang if the website is available in more than one language
? Optimization of 404 page
? Loading time improvement
? Website’s Logo and Favicon optimization
On-Page SEO
? Optimization of page titles
? Optimization of meta-descriptions
? Checking for brand name and respective reviews
? Optimization of the website for Google site links
? Optimization of posts for Google site links
? Optimization of posts for Google featured snippets using lists
? Optimization of H1 tags
? Optimization of page headings
? Setting target keywords in opening paragraphs to attract readers and grab their attention
? Optimization of text content with non-text content (images, videos other multimedia elements
? Optimization of content for Expertise, Authoritativeness, and Trustworthiness (E-A-T)
? Beautifying the content; formatting, styling, making it easy to read
领英推荐
? Optimization of images; names, size, and alt tags
? Creation of a dedicated image sitemap of all content (text, images, videos) and submission to the Google search console
? Optimization of titles, descriptions and content of category pages
? Optimization of internal linking strategy
? Implementation of best keyword research checklist
Off-Page SEO
? Link building (white hat links)
? Reviewing link profiles and removing all bad links
Local SEO Services
? Optimization of Logo
? Optimization of NAP information (Name, Address & Phone number)
? Adding Google map to the contact information page
? Registration with Google My Business
? Registration with relevant directories
? Encouraging and replying to every single review on all platforms
? Seeking mentions (backlinks) from local press
Mobile SEO
? Performing Google mobile-friendly test
? Mobile speed testing
? Enabling CTA buttons visible and easy to access
SEO Audits
SEO audits highlight the need for upgrading the SEO techniques with the latest industry trends, and resolve the following issues:
? Low rankings and traffic
? Declining organic traffic
? Revisiting SEO strategy and consulting
? Problems with Google penalties
? Ranking for buying keywords
? Need for Modern SEO practices
Google Analytics Configuration
? All aspects of Google Analytics tools are configured carefully to align the SEO strategy to make everything in order and perfect to achieve Organic traffic