Right-Sizing Your Marketing Team: Think Small, Achieve Big

This article originally appeared in Forbes.

As a marketing agency owner, nothing hurts worse than seeing your main champion at a client lose their job. This is usually a manager, director or vice president, but during economic turndowns, it can even be the CMO.

An agency’s job is to help support these roles within their company and make their marketing team more efficient.

The difficult part of the puzzle can be knowing whether these companies seek agencies as a result of their full-time teams shrinking or to make their already small team more efficient.

The bright side is that these are both smart solutions for those needing to increase marketing output without increasing staff.

The economic roller coaster we’re riding isn’t just affecting the way we do business—it’s shaking up the whole marketing landscape. In particular, it’s causing a lot of small- to medium-size businesses to rethink the structure of their marketing teams.

With cost-cutting high on the agenda, businesses are looking at leaner, more cost-effective ways to get their marketing done. That’s where outsourcing comes in.

The Evolution Of Marketing Teams

Marketing is a huge field, covering everything from content creation to market research, digital marketing and a whole lot more.

As a business expands, so do its marketing needs, often leading to the creation of large in-house teams. But with the current economic climate, sustaining these large teams is becoming harder.

Smart businesses know that when the economy turns down, marketing needs to turn up—to capitalize on the opportunity and gain market share.

Businesses are having to rethink their marketing team structures and sizes. Many are trimming down their full-time staff, and sadly, marketing departments are often hit the hardest.

But this doesn’t mean marketing has to take a back seat—quite the opposite, in fact. Now’s the time to get innovative and strategic and to look ahead by considering working with external agencies.

The Decision To Outsource

Outsourcing isn’t a new kid on the block. Businesses have been delegating tasks like IT, HR and customer service for years.

But, outsourcing marketing tasks? MaaS (marketing as a service) is a term we are hearing more often and it’s something that’s been gaining momentum.

And the reason is pretty simple: It lets businesses do more with less. Here’s how.

--- Continue reading the article on ContentMonsta.com to ensure your marketing strategy is ready for the future ---

------------------------------------------------------

A. Lee Judge is the Co-Founder and CMO of Content Monsta, a digital content marketing agency. Focused on B2B marketing for over 25 years, Lee is a marketing practitioner and creative content entrepreneur. As a speaker, Lee provides training on digital marketing, content creation, and sales from a Marketing point of view.