Is this a right Journey of learning new skills...

There might be many ways to learn new skills and also many new skills should be learned just to settle down financially but today let me introduce you to a new skill which can help you to grow financially is writing skill.

If you want to remember something better, do and teach, It forces you to organise the concept in your mind better. Whenever you learn a new skill, you need to remember the new concepts, ideas and tricks, so that you can put it into your routine.So, for that, you should learn the particular skills and then you should teach that particular skill to others. So, that you can realize the concepts in depth.

Everything we do in our life is to live a good and healthy life. For these, we have some goals and dreams to achieve. To achieve these dreams and goals, you need to take a print-out of your goals and dreams and pin it up on your wall, wallpaper, etc… where you can recall it repeatedly.?

To achieve goals and dreams, we need to set a financial goal and create a plan to achieve it. Without setting up the plan, it seems like a bus driver and bus conductor. They travel a lot but at the end of the day, they are nowhere. In this way without a financial plan our life may become boring and we may not get the desired success. Also there is one saying that if you have your goal written and you look around frequently, there is very high chance of achieving that.

For setting up the Financial goal, it should be high as sky. Let’s say It may be 1 Crore for you and 10 Crore for your friend. There is one saying in the Gujarati language “Nishan Chuk maaf, nahi maaf? nichu nishan '. It Means - “Missing aim is okay but aiming low is not. So, everyone should have a high targeted goal in life.

The financial goal

Let’s assume that the ideal financial goal is to make 1 crore in a bank account. And assume that your product cost is Rs. 100, so you need to serve 1 lacs customer to achieve this goal. In the same way you increase the product price, you need to serve a smaller number of customers to achieve the goal. It is also possible that you acquire a customer with the cost of Rs. 100, and then you sell your product / service to them and after nurturing them with the right kind of services, you can increase the cost of the product and service. SO that you can get more out of the investment. For a better understanding see below graph.

The law of Marketing

So, to achieve this financial goal and dream you need to do marketing of your products and services appropriately. Marketing is a science not a creativity. As I said earlier in this article, if your plan of the marketing is ready, you have half of the success in your hand. Marketing starts before the creating the product. Also it starts with the understanding the customer and customer’s needs that leads to creating a product that fits.Marketing is about sending the right message, to the right person, at the right time. Let say If you are standing in a queue for the voting and you find that a person is sweating very badly, you should not pinch him for the product or service you provide. Instead of that, you just to talk him formally about the whether and offer him the water (if you have good one). And in this way you can start conversation with him. Also Marketing is not about only selling, it also about keeping an existing customer happy by communicating with them so that they can remain a customer for life. If you not follow this rule, you may lost the money that you have spent for the acquiring the particular customer. And It may also possible that the customer spread the negative feedback about your product and service. I read at somewhere that the negative marketing spread faster than the positive. So, always keep on the eye of customer’s feedback. Social media is very waste tool for these type of negative (and positive) feedback of any product or service. To keep on eye on such activity, there is a service by google called as “Google Alert”. You can search it on google for the details. As shown in the above image, to get 1 crore, you need to serve huge number of customers. This is only achieved through mass customers , who can trust on you and purchase your product.

There is one good sentence given by Peter Drucker “The aim of marketing is to know and understand the customer so well the product or service fit him and sells itself… The aim of marketing is to make selling superfluous”

Also keep in mind that marketing is a game of perceptions. Product is rooted in reality. Never let marketing become more important than the product. A great product sells itself. A great product converts your customers into brand ambassadors.World of marketing is the best form of marketing ever. When you make a customer happy by your service, he will become your free marketing agent. So, keep in mind that you have the more number of free marketing agents through your selling. In this way you can reduce your cost of acquire new customers and increase the quality or quantity of product / services to make customers more satisfaction. Your product should become the verf in the particular category like, colgate word used as the tooth paste, “Thanda Matlab coca cola” etc.. Also remember that you need a great product, marketing not just helps people discover the product, but also have a good perception about the product. Apple is the best suited examplefor this.

this is part of the Digital Deepak Internship Program. If you want to get people to apply for Batch 5, link to https://deepak.me/internapply