June 2024

Learn how BrainStorm helped Fishbowl, a leading ERP solution, bolster logo retention by 14 points and take home two G2 awards

"Partnering with BrainStorm proved instrumental in revolutionizing our onboarding approach. We've slashed our go-live timeline by an impressive 100 days and bolstered logo retention by 14 points." - Peter Osberg , CEO at Fishbowl

Since partnering with BrainStorm’s tailored, automated training solutions, Fishbowl has transformed its onboarding process, dramatically reducing onboarding times and improving customer retention.

>>> Read the full case study

We’re a 2024 APPEALIE Overall SaaS Award Winner!

?? BrainStorm is a winner in the Enterprise HR & Learning Category for APPEALIE’s 2024 Overall SaaS Awards . Our focus is on driving effective behavior change through our education platform, and this APPEALIE award serves as a milestone in our journey towards redefining the model of enterprise learning.

>>> Read more

"Our study found that 90% of companies have seen a positive return on their customer education investments." - A Forrester Consulting study

Key takeaways on how successful companies use customer education to increase revenue & decrease churn:

1. Companies with structured customer education programs see a 6.2% increase in revenue, a 7.4% boost in customer retention & a 6.1% reduction in support costs.
2. Successful programs prioritize customer needs, providing valuable, in-depth content that enhances user experience and satisfaction.
3. High-success organizations often collaborate with third-party vendors to create high-quality educational content efficiently. (P.S. BrainStorm helps its vendor partners achieve high end-user software adoption. ??Learn more )

[Article] Hiring Directories for Customer Education & IT Project Management

Looking for your next job? ?? Find top companies with current openings in IT Project Management & Customer Education – the two sides of the same coin (software adoption).

?? And don't worry, our hiring directories are updated weekly, so check back for fresh roles.

>>> Hiring Directory: IT Project Managers

>>> Hiring Directory: Customer Education, Training & Enablement

[Guide] Building a customer education program laser-focused on software adoption

Learning is just learning unless it moves the needle on adoption. Learn how to design a program that is laser-focused on driving more users to more features, faster.

>>> Read here

[Guide] A guide to the best AI tools for L&D content creation

The market has been inundated with a variety of AI tools for L&D content creators. We’ve done the heavy lifting for you. Our guide is a roundup of current AI solutions for L&D and Customer Education professionals, designed to help your team tackle growing task lists, tight deadlines, and limited resources.

>>> Download here

[Event] Utah Customer Success meet-up

At the Utah Customer Success meet-up that BrainStorm hosted, Jake Reni shared how creating an ICP is pivotal to developing a CS GTM strategy for each stage of the customer journey. Thanks to Dave Blake for the great event! ??

>>> Stay up to date about more Utah CS events

June 5 | 12:30pm ET | New metrics for customer education ft. Dave Derington

Listen to the conversation with Dave Derington and SaaS Therapy hosts for a deep dive into the new metrics reshaping how companies track & value customer training programs.

>>> Save my spot

June 19 | 12:30pm ET | How to make customer education actionable for clients ft. Donna Weber

Join this event to learn from Donna Weber , a CS thought leader, about how to shift from just sharing information to truly transforming how customers engage with your product.

>>> Save my seat

[Article] 12 Software puns that make way too much sense

[Webinar] Building your customer education strategy

[Article] The 7 deadly sins of software pilots

[Guide] Preparing your organization for M365 Copilot

Thanks for clicking with us! ??Stay tuned for another 'right click' next month.

P.S.—We’re all about learning together, and your feedback is incredibly valuable to us. Is there something specific you'd like to see more of in the next edition? Let us know in the comments & we'll keep the conversation on customer education going strong. ??