Riding Deepfakes with AI-Driven Biometrics

As we head into August, summer is coming to an end. However, there are still opportunities for enjoyment—whether it's hitting the waves at the beach or embracing new innovations. Just like navigating ocean waves requires balance to stay upright, advances in technology can either drive us forward or demand that we find balance.

Historical Waves of Innovation

In 1500 BC, money was invented.

In 1896, fingerprint biometrics were used for the first time to identify people.

In 1973, the mobile phone was created.

In 2007, the iPhone 3 was born.

In 2022, Chat GPT hit the market.

Each of these milestones marks a generally positive and transformative wave of innovation. Today, with generative Artificial Intelligence, we are in the throes of another, possibly greater wave reshaping industries left and right.

Generative AI: A Double-Edged Sword

Generative AI is a fantastic technology that is changing everything in every industry sector. It permits service personalization, operational automation, and improved decision-making by predicting future trends and behaviors. However, it also opens new avenues for new challenges, especially with identity fraud.

In the last few years, we have had a new, sophisticated challenge: voice and face fraud. Not simple telephone scams or video doppelgangers frauds; advanced tricks like deepfakes mean someone's voice or face could be copied so precisely that it is difficult to tell it's fake. From 2022 to 2023, these fake voices became ten times as frequent, strongly indicating that, as such, we need better protection.

It used to be that if you heard someone's voice, you could trust it was them.

Now, technology can fashion voices that sound like yours or mine—and can be used unsavoryly. In a word, just listening is no longer enough to safeguard us from fraud.

Why This Matters to You?

Biometric technology driven by AI isn't just a vague concept; it's a technology that significantly impacts our daily lives and business operations.

1. Improved Security: Implement strong identity verification measures to safeguard against fraud.
2. Personalized Service: Tailor services to better align with each customer's requirements, thereby increasing their satisfaction and loyalty.
3. Operational Efficiency: Streamline routine tasks through automation to allocate more time for strategic activities.

Veridas: Your Shield Against Fraud

As you've been reading this article, we've detected over seven fraud and deepfake attacks worldwide in just a couple of minutes. Meanwhile, more than 450 customers have signed up with various institutions, including Scotiabank , Banco Azteca , CaixaBank and other industries such as Deutsche Telekom , Orange , and FC Barcelona .

How? Using our Voice Shield

• Fast and Smart: Veridas Voice Shield can quickly check voices, analyzing millions of calls almost instantly. It only needs to hear three seconds of speech to determine whether it's dealing with a real person's voice or a fake.
• User-Friendly: Unlike some systems that require registering your voice beforehand, Voice Shield works immediately for anyone. This makes it easier for everyone to use without jumping through hoops.
• Flexible: It fits into any system, big or small. Voice Shield works in the background, offering protection whether you're quickly calling customer service or dealing with important business.

Let us help you catch this big wave. Do not let fraud pull you back—surf maximum security and enjoy the benefits of technological advancements. Stay one step ahead to ensure your business is competitive, secure, and able to handle any dynamic market